Behind The Scenes: Instagram Style

Here’s a special edition of our Behind the Scenes feature. We’ve collected some of the GoJane crew’s Instagram shots and collaged them together for one powerful punch of OH MY GOODNESS! We know you already follow the official GoJane Instagram account @GoJanedotcom (if you don’t, you better). But here are a few more GoJane inspired Instagrammers for you to get with.

These people are the first to get their pretty little paws on our merchandise. We can barely get these boxes off of the delivery trucks, before these three ladies are diving face-first into mounds of fashion goodies. We’ll call them the frontline brigade. They’re the first ones in and they are usually inflicted with the harshest injuries. But don’t worry, it’s mostly just bites, scratches and a few light bruises. The industry is tough and it’s all about who gets the merch out first. So move over trick, ’cause I’m posting that first!

And if you see some things that tickle your fancy, they can all be found on our site. Click here to shop your face off!

@emilyID is one of our seasoned models. Her favorite tag is #foreveralone. She seems to think she’ll never find her prince charming. Pah-leeeeeze…a guy wouldhave to be a fool not to fall for her!

@callmeloka_andie is our lead stylist. She is the mastermind behind all the funky phresh outfits you see on our website. She is a quirky lil’ cutie pa-tootie with an eye for style and beauty!

@felinesandfashion is one of our writers. She is mostly responsible for all the cat related clothing descriptions you may have read on our site. Give her any product and she’ll flip it into some cat talk. As you can tell by her profile name, she loves felines and fashion.

Find these ladies on Instagram and follow them if you want an even deeper look into the happenings at GoJane!

P.S. No Instagram? No problem. Click here for a web friendly look @ all things tagged #gojane:

Happy International Cat Day!

Of all the holidays, this one is our most fave! We know everyone has their own way of celebrating this wondrous, worldwide occasion, but might we make some suggestions?

  • adopt a cat from the shelter
  • donate to your local shelter:
    • $
    • bring old (washed) towels to your local shelter to be used for cat bedding
    • offer your time as a volunteer
  • roam the streets and offer a random kitty a good old-fashioned petting
  • buy some of our totally cat-tastic GoJane cat gear:

cut-out cat ear sunglasses, graphic cat tee, cat loafers

Back 2 School Must-Haves

We hate to be the bearer of bad news…but someone’s gotta get your head back into the school game. It’s time to unpack from all of the summertime shenanigans. Let’s bid adieu to our beloved beach escapes, road trips and vacation getaways. And let’s prepare ourselves for some  back-to-school realness. We know, it totally sucks! But just think of it this way- you’re gonna be one quarter closer to living the life you’ve always dreamed of. Like being a fashion editor, or a celebrity stylist, or a marketing manager. Or maybe you’re not even headed into the fashion industry, but you’ll still be the best dressed anthropologist this side of the Amazon rainforest! So turn that frown upside down, dab on some lip gloss and let’s greet this fall quarter with a smile!

To make the transition easier, we pulled together some back-to-school essentials. Check them out!

cut-out cat ear sunglasses, leather woven ipad case, woven southwest watch, flap over southwest satchel, star earphones, knit zigzag scarf, cat loafers, varsity cardigan

We’ve laced you up with some sunglasses for when you’re studying outdoors in the quad. An iPad case to protect that uber expensive gadget you worked so hard for over the summer. A watch to keep you from getting humiliated by Professor Mean Pants because you were late…again. A satchel to keep all your school thangs in. Some earphones to help drown out the inconsiderate chatter inside the library. Some comfortable flats to change into because it turned out that walking across campus in 5 inch heels was NOT a good idea. A scarf to keep you warm when the classroom gets freakishly cold because the student aid doesn’t know how to work the a/c. And finally… a varsity cardigan because it will give everyone the impression you’re dating some hot college jock- even though you’re totally not.

What do you think? Did we leave anything out?

Name This Outfit & Win This Kitty Cat Tee!

Update 8/6/12: Congrats Lecia! Her title…

“Neon Lives”

…received the most votes amongst the GoJane writing crew. We were in love with quite a few this week, but her clever play on the popular cat food brand (Nine Lives) and the reference to the neon green, skinny jeans was purrrrrrrrrfect! That’s what we’re talking about when we say “RELEVANCY.” Lecia gets two claws up for her cat-tastic title!

So a lot of you have been consistently entering titles each and have yet to win. Feeling frustrated? We totally understand. What can you do to get our attention? Let us offer you some words of advice. Okay, more like one word of advice…RELEVANCY! For example, we said song titles/lyrics are cool. But keep in mind they have to be relevant to the outfit to be considered a winner. So even though Carly Rae Jepsen’s song Call Me Maybe, is really popular right now (and we totally love it), titling this outfit with it makes no sense. But please don’t feel discouraged. Every week we come across tons of great comments and some of you are just so close…

What do we mean by name it? Well every week we add three new outfits to our Shop By Outfits page. After some quick brainstorming, we writers decide on a phrase that best represents each outfit. We know we’ve got a winner when a suggestion is met with high-fives and self-proclaimed outbursts of self praise. You too can experience the high of being an, “Outfit naming SOB!”

Tips for naming the outfit:

  • keep it short (a few words)
  • the clever-er, the better-er
  • song titles/lyrics are cool (if relevant to the outfit)
  • the quirkier the more attractive
  • making us laugh is always appreciated
  • get inspired by visiting our Shop By Outfits page

Comment below with your titles. Comment as many times as you’d like, with as many titles as you’d like. Or include a list of all your titles in one comment. We don’t care how you do it, just as long as it gets done. Good luck!

Note: A winner will be chosen on Monday, August 6, 2012 @ 6pm (PST). You have until then to comment. Please leave a valid email address. We can’t contact you as a winner if your email is (although that would be an awesome email address). After a winner is chosen, s/he will have until Friday, August 10, 2012 to claim their prize. **International winners will receive store credit in the amount of the prize.  **Please be advised that we do not ship to all international countries. If a winner is chosen from said country, we can only offer them a shout out on our blog. Sorry, but no prize😦

GoJane Lookbook: July 2012

GoJane Lookbook: June 2012

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