Behind the Scenes + Sneak Peek: Graphic Tees with Some Bite and Chunky Knits (Pt. II)

Remember yesterday when we were telling you about our fun-loving models? Well, we’re back with a second round of pics straight from the studio, and yes, our models continue to have grins on their mugs. But this time we’re totally sure that it’s the clothes- the girls snapped up several of these tees and shorts after the shoot.






Anything you’re in love with?

PS: As always, everything should be on our New Styles page soon!

Behind the Scenes + Sneak Peek: Graphic Tees with Some Bite and Chunky Knits

You’ll probably notice that there appears to be a lot of smiling, goofing around, and general merriment in today’s photos. Why? No clue. We suspect that it’s all the quirky tees, cozy sweaters, and spiked shorts we just got in, but it could also be a product of the renown wit of the GoJane team. Anyways, check out the latest and greatest and make sure to let us know what you think.





Anything you’re in love with?

PS: As always, everything should be on our New Styles page soon!

Behind the Scenes + Sneak Peek: Fur, Jumpsuits, and Graphic Tees

Between gossiping with the models and demanding that our photog stops playing so much Skrillex, it’s sometimes easy to forget that everyone is working towards a common goal: taking pictures of all sorts of new stuff so you can get your pedicured paws on them immediately. Fortunately, we managed to keep ourselves on track, and we also scored some pretty sweet photos of our models in action. Check out the latest GoJane goodies and let us know what you think.




Anything you’re in love with?

PS: As always, everything should be on our New Styles page soon!

Makeup How To: Modern Vintage Beauty

THE LOOK

As GoJane’s lead MUA, I like to shake up the weekly lookbook a bit by doing unexpected things like adding a vintage touch to a mostly modern look. My inspiration for this week’s  makeup: the hues and tones of the 1960’s. I’m thinking this is a look you can rock both day and night. Hope you like…

THE PRODUCTS

Powder: Cargo’s blu_ray Pressed Powder Eyeshadows: Cargo’s Pasadena Eyeshadow Duo, Make-Up Forever 101 Eyeliner: Tarte’s creme-based liner in black Blush: Cargo’s Cheek Activator Lips: Cargo’s Reverse Lip Liner, Lorac’s Lip Gloss in Butterscotch c/o Cargo Cosmetics

THE FACE

Prep the face with a moisturizer & primer.
Step 1: Using a round tapered dome brush, generously apply powder or foundation all over the face for your base.
Step 2: Apply in a circular motion, brushing the product upwards for an even finish.
Tip: Adding powder to foundation is great for oily skin, especially during warmer weather.

THE EYESHADOWS

Step 1: Apply a lighter shade of eyeshadow from the lash line all the way to the brow bone using a round dome brush.
Tip: The lighter color is a great way to highlight the brows.
Step 2: Apply a light blue shimmer with a flat round brush. Start from the inner tear-duct of the eyelid and move up to the crease, blending it out to the outer corner of the lash line at an angle.


Step 3: Apply a darker shadow from the outer corner, blending it up to the crease, using a small tapered brush or a smudger.
Step 4: Line the bottom of the lash line using that same darker shadow, with a flat liner brush for a more dramatic look.

THE EYELINER & MASCARA

Step 1:  Create a cat eye using a liner brush and a black cream-based liner. From the outer corner, bring it all the way to the tear duct at a 45° angle.
Tip: I like to start from the outer corner of the lash line at an angle, to make sure my cat eye is even.
Step 2: Apply a generous amount of mascara from the roots of the lash line all the way to the tips.
Tip:  Applying from the roots of the lash, ensures a bolder/fuller look.

THE CHEEKS

Step 1: Apply a cream-based blush from the apples of the cheek, blending at an angle with a duo-fiber brush.
Tip: If you don’t have a duo-fiber brush, apply the cream on the back of your hands and with your finger, dot it along the apples of the cheek; then blend with your fingers

THE LIPS

Step 1: Line the lips with a light colored lip liner all along the natural lines of the lips.
Step 2: Use a lip brush to smooth out the liner.


Step 3: Apply a natural shimmer gloss that has a hint of color on the lips.
Tip: Use lipstick if you prefer. I used gloss for a hint of shine and for a fuller lip.

THE END

So what do you think? Did we just hook up your beauty book with a new look?

Behind the Scenes + Sneak Peek: Fur Jackets, Peplum Skirts, and All Sorts of Prints

Before we begin telling you about all the  goodies we have in store for you, we need to say something very important: the GoJane team is awesome when it comes to Halloween costumes.  A loofah is currently editing photos, three different nerds are furiously typing at their computers, and Darth Maul is holding a team meeting. Oh, and that’s not to mention the pirates, flappers, cats, and rubber ducks roaming the office. By the way, you know what else is awesome? All the new stuff we got in. Take a look and let us know what you think.









Anything you’re in love with?

PS: As always, everything should be on our New Styles page soon!

Model Citizens: Some of Our Fave Models of the Moment (and Their Beauty Tips)

If you’ve ever checked out our Sneak Peek + Behind the Scenes posts, you know we love us some models. And we’re extending our love of all things models to talk about some of the ladies currently in the industry that are making us swoon. Take a look at our inspiration gallery of some of the baddest bitches in the game, and make sure to let us know what you think.

Lindsey Wixon



Beauty Tip: Fake a luscious, Lindsey-inspired pout with high shine gloss

Liu Wen



Beauty Tip: Try a bold stained lip like Liu with a swipe of a bold berry hue

Joan Smalls


Beauty Tip: Get Joan’s signature smooth skin by applying pore filling primer before you put the rest of your face on

Karlie Kloss



Beauty Tip: Pluck your eyebrows with a stylish pair of tweezers to snag arched brows worthy of Karlie

Daphne Groeneveld



Beauty Tip: Fake lush eyelashes like Daphne with an eyelash curler and a few layers of mascara

Who is your fave model? Why?

Photos courtesy of Pinterest

Behind the Scenes + Sneak Peek: Leather, Hipster-Inspired Sweaters, and Pops of Color

Maybe it’s ’cause we’ve been bingeing on pumpkin spice lattes and cupcakes, but we are so freaking excited about some of the latest finds at the GoJane studio.  And you know we don’t like to play favorites, but we are kind of obsessed with the super cozy and on trend knitted reindeer sweater. And the studded leather gloves… And the… Okay, we’ll stop now.






Anything you’re in love with?

PS: As always, everything should be on our New Styles page soon!

Behind the Scenes + Sneak Peek: Statement Necklaces, Spikes, and Must-Have Jackets

Our most recent in-studio sesh featured some of our fave trends, including spikes and statement necklaces. Plus, we’re always happy to play dress up with our models in order to figure out the best way to don cold shoulder blouses, ornate heels, or vegan leather jackets with serious fringe detailing. Check out a few snaps from our latest photo shoot and make sure to let us know what you think.





Anything you’re in love with?

PS: As always, everything should be on our New Styles page soon! Except for the heels– they’re already live.

Behind the Scenes + Sneak Peek: Towering Wedges, High-Waisted Shorts, and Collar Necklaces

We know the temperature is dropping, but that doesn’t mean that we can’t ogle and wear teensy tiny shorts or cropped tops. Today’s look at our latest in-studio photo sesh will feature plenty of pieces intended to show off your curves, as well as a few shots of our models goofing around and getting their face on for an upcoming post.  Wanna see? Start scrolling. By the way, make sure to let us know what you think.







Anything you’re in love with?

PS: As always, everything should be on our New Styles page soon!

Behind the Scenes + Sneak Peek: Graphic Tees, Plenty of Denim, and Cute Hats

So, we’re not quite sure why one of the models at our most recent in-studio shoot was so full of smiles*, but we do know that we had a blast shooting all sorts of cool denim shirtdresses, slouchy sweatshirts, and sexy skirts. Wanna see? Start scrolling, and make sure to let us know what items you’re coveting.







Also, what’s up with Emily? Is she immune to our hilarious antics?

Anything you’re in love with?

PS: As always, everything should be on our New Styles page soon!

*Editor’s note: It’s because our jokes are hilarious

Behind the Scenes + Sneak Peek: New Accessories, Cool Tops, and Rad Ponytails

We’re loving all of the things arriving on the daily to the GoJane studio. We’re getting the most amazing booties (perfect for fall), graphic tees, and of course, plenty of sexy body con dresses. Take a look at all this new stuff and let us know what you’re loving.






Anything you’re in love with?

PS: As always, everything should be on our New Styles page soon!

Behind the Scenes + Sneak Peek: Spooky Accessories, Glam Jackets, and Studded Bras

So, we don’t want to spoil your sartorial appetite, but this post is kinda bananas. After all, we just got in some accessories that we’d normally fall head over high heels in love with, but given the fact that it’s October, we’re officially going bonkers. Wanna see all the goodies we just got in? Take a look and make sure to let us know what you think.

Anything you’re in love with?

PS: As always, everything should be on our New Styles page soon!

GoJane Lookbook: September 2012

Behind the Scenes + Sneak Peek: Rings, Bracelets, and Graphic Tees

Best part of this shoot? The accessories. As you’ll see, we managed to find a few cool things that we think you’re gonna fall in love with. Take a look and make sure to let us know what you’re loving.




Anything you’re in love with?

PS: As always, everything should be on our New Styles page soon!

Behind the Scenes + Sneak Peek: Polka Dots, Cool Bags, and Revealing Dresses

So, you’ll probably want to snag everything in this post because we’re featuring some pretty awesome pieces, including rompers, instant arm fiestas, and studded kicks. Check out the pics below and let us know what you’re seriously lusting over.




Anything you’re in love with?

PS: As always, everything should be on our New Styles page soon!

Behind the Scenes + Sneak Peek: Leopard, Leather, and Hats

Even though temperatures are still pretty hot here, we’re getting super excited about fall fashion. This week, we got in tons of chilly weather accessories including hats, legwarmers, and scarves. We’re also loving all the (vegan) leather goods we’ve been getting in lately. Leather is perfect for any season, but we are especially excited about moto jackets for fall. And just to perfectly top off our collection of new goods this week, we got a bunch of gorgeous leopard pieces. And kitty ear hair clips. They’re seriously almost too cute for words. Ready to start making your fall shopping list? Get to scrolling!

What are your favorites?

Check our new styles page soon to find all these fabulous items!

Name This Outfit + Win This Shredded Sweater!

Update: Congrats Amy F.! Her title,

“Slasher”

…was chosen as this week’s winner. There were two different submissions of this title, so we thought it would only be fair to go with the person who commented first. The earlybird got the worm sweater!



What do we mean by name it? Well every week we add three new outfits to our Shop By Outfits page. After some quick brainstorming, we writers decide on a phrase that best represents each outfit. We know we’ve got a winner when a suggestion is met with high-fives and self-proclaimed outbursts of self praise. You too can experience the high of being an “Outfit naming SOB!”

Tips for naming the outfit:

  • keep it short (2-3 words)
  • the clever-er the better-er
  • song titles/lyrics are cool (if relevant to the outfit)
  • the quirkier the more attractive
  • making us laugh is always appreciated
  • get inspired by visiting our Shop By Outfits page for examples

Comment below with your titles. Comment as many times as you’d like, with as many titles as you’d like. Or include a list of all your titles in one comment. We don’t care how you do it, just as long as it gets done. Good luck!

Note: A winner will be chosen on Monday, September 24, 2012 @ 6pm (PST). You have until then to comment. Please leave a valid email address. We can’t contact you as a winner if your email is ILoveCats@Potato.com (although that would be an awesome email address). After a winner is chosen, s/he will have until Friday, September 28, 2012 to claim their prize. **International winners will receive store credit in the amount of the prize. **Please be advised that we do not ship to all  countries. If a winner is chosen from said country we can only offer them a shout out on our blog. Sorry, but no prize or store credit will be awarded. Click here to see if you qualify for a prize/store credit…

Behind the Scenes + Sneak Peek: Peplums, Fur Coats, and Ombre

Our most recent in-studio photo sesh featured tons of jackets, coats, and blazers. We have to admit that we started acting kind of silly as we planned dozens of different outfits around chain link printed bomber jackets that looked like something straight from the set of Fresh Prince of Bel-Air, thick faux-fur jackets that made us want to move somewhere downright Artic, and classic vegan leather jackets. But, jackets weren’t the only things arriving en masse- we also got in some fabulously feminine peplum skirts and punky hand bracelets. Wanna see all of the sweet new stuff that just arrived? Start scrolling.




Anything you’re in love with?

PS: As always, everything should be on our New Styles page soon!

Behind the Scenes + Sneak Peek: Midi Rings, Spiked Kicks, and Sultry Dresses

So, lately it seems like we have an obsession with things that begin with ‘s’, such as spikes, shoes, and sparkles. But that doesn’t mean we aren’t equally enamored with plaid, tweed, leather, or fringe. As you’ll see in this post, there’s a little bit of everything, and it’s all kinds of amazing. So, take a look and let us know what you think of all of these new goodies.










Anything you’re in love with?

PS: As always, everything should be on our New Styles page soon!

Name This Outfit + Win This Sexy Slit Skirt!

Updated 9/17/12: Congrats Lesha! Her title,

“Slit Happens”

…was chosen as the most clever of them all. We’d like to thank all the participants and we’ll see you Friday for the next contest. We might be changing things around this week. This whole naming thing is getting kinda tired. Don’t you think?

What do we mean by name it? Well every week we add three new outfits to our Shop By Outfits page. After some quick brainstorming, we writers decide on a phrase that best represents each outfit. We know we’ve got a winner when a suggestion is met with high-fives and self-proclaimed outbursts of self praise. You too can experience the high of being an “Outfit naming SOB!”

Tips for naming the outfit:

  • keep it short (a few words)
  • the clever-er the better-er
  • song titles/lyrics are cool (if relevant to the outfit)
  • the quirkier the more attractive
  • making us laugh is always appreciated
  • get inspired by visiting our Shop By Outfits page

Comment below with your titles. Comment as many times as you’d like, with as many titles as you’d like. Or include a list of all your titles in one comment. We don’t care how you do it, just as long as it gets done. Good luck!

Note: A winner will be chosen on Monday, September 17, 2012 @ 6pm (PST). You have until then to comment. Please leave a valid email address. We can’t contact you as a winner if your email is ILoveCats@Potato.com (although that would be an awesome email address). After a winner is chosen, s/he will have until Friday, September 21, 2012 to claim their prize. **International winners will receive store credit in the amount of the prize. **Please be advised that we do not ship to all  countries. If a winner is chosen from said country we can only offer them a shout out on our blog. Sorry, but no prize or store credit will be awarded. Click here to see if you qualify for a prize/store credit…

Behind the Scenes + Sneak Peek: Grunge-Inspired Jackets, Spikes, and Metallic Tweed

We’ve already waxed poetic about our affection for all things inspired by 1993, so it shouldn’t surprise you that we started clapping our hands with sheer excitement when some of these featured goodies arrived at the GoJane studio. After all, who doesn’t love them some cropped tops, combo moto jackets, and flannel? Take a look and let us know what goodies you’re coveting.
















Anything you’re in love with?

PS: As always, everything should be on our New Styles page soon!

Behind the Scenes + Sneak Peek: Shoes Perfect for Fall and Accessories You’ll Want ASAP

Sure, the temperature in southern California is still hovering at 90°, but we’re prepping for fall anyways. Why? All the new looks we get to debut, obviously. And one of our fave parts of any look? Footwear. This post is gonna showcase some of our must-have shoes for fall, complete with links so you can get your pedicured paws on ’em, as well as a sneak peek at all the sweet new stuff we just got in, including leg chains, studded bags, and sexy dresses.








What do you think? Anything you’re coveting?

PS: As always, all of these goodies should be on our New Styles page pretty soon!

Name This Outfit & Win This Dress!

Update 9/10/12: Congratulations Natacia! Her title…

“Black Widow”

was chosen as this week’s best title. Thanks to everyone who participated. There were a ton of responses. You ladies must have really liked the dress! We’ll see you this Friday for the next giveaway!

What do we mean by name it? Well every week we add three new outfits to our Shop By Outfits page. After some quick brainstorming, we writers decide on a phrase that best represents each outfit. We know we’ve got a winner when a suggestion is met with high-fives and self-proclaimed outbursts of self praise. You too can experience the high of being an “Outfit naming SOB!”

Tips for naming the outfit:

  • keep it short (a few words)
  • the clever-er the better-er
  • song titles/lyrics are cool (if relevant to the outfit)
  • the quirkier the more attractive
  • making us laugh is always appreciated
  • get inspired by visiting our Shop By Outfits page

Comment below with your titles. Comment as many times as you’d like, with as many titles as you’d like. Or include a list of all your titles in one comment. We don’t care how you do it, just as long as it gets done. Good luck!

Note: A winner will be chosen on Monday, September 10, 2012 @ 6pm (PST). You have until then to comment. Please leave a valid email address. We can’t contact you as a winner if your email is ILoveCats@Potato.com (although that would be an awesome email address). After a winner is chosen, s/he will have until Friday, September 14, 2012 to claim their prize. **International winners will receive store credit in the amount of the prize. **Please be advised that we do not ship to all  countries. If a winner is chosen from said country we can only offer them a shout out on our blog. Sorry, but no prize or store credit will be awarded. Click here to see if you qualify for a prize/store credit…

Behind the Scenes + Sneak Peek: Divatastic Jumpsuits, Plenty of Sequins, and Sexy Heels

Preparing for a day of shooting requires a lot of things: the perfect playlist, pulling all sorts of accessories, and of course, making sure our models are having fun (this is accomplished by cracking really bad jokes). Today’s set of photos from our most recent shoot required all of the above, but the best part of this photo sesh was the clothes. In this post you’ll see some of our newest favorites, including a pair of metallic sky-high platforms,  a denim bustier with some serious hardware, and some pretty rad accessories. Don’t believe us? Start scrolling!










Anything you’re in love with?

PS: As always, all these goodies should be on the New Styles page soon.

GoJane Lookbook: August 2012

Name This Outfit & Win These Colorful Acid Wash Jeans!

Update 9/4/12: Congratulations LaShawn Williams! Her title…

“Skull Candy”

What do we mean by name it? Well every week we add three new outfits to our Shop By Outfits page. After some quick brainstorming, we writers decide on a phrase that best represents each outfit. We know we’ve got a winner when a suggestion is met with high-fives and self-proclaimed outbursts of self praise. You too can experience the high of being an “Outfit naming SOB!”

Tips for naming the outfit:

  • keep it short (a few words)
  • the clever-er the better-er
  • song titles/lyrics are cool (if relevant to the outfit)
  • the quirkier the more attractive
  • making us laugh is always appreciated
  • get inspired by visiting our Shop By Outfits page

Comment below with your titles. Comment as many times as you’d like, with as many titles as you’d like. Or include a list of all your titles in one comment. We don’t care how you do it, just as long as it gets done. Good luck!

Note: A winner will be chosen on Tuesday, September 4, 2012 @ 6pm (PST). You have until then to comment. Please leave a valid email address. We can’t contact you as a winner if your email is ILoveCats@Potato.com (although that would be an awesome email address). After a winner is chosen, s/he will have until Friday, September 7, 2012 to claim their prize. **International winners will receive store credit in the amount of the prize. **Please be advised that we do not ship to all  countries. If a winner is chosen from said country we can only offer them a shout out on our blog. Sorry, but no prize or store credit will be awarded. Click here to see if you qualify for a prize/store credit…

Behind the Scenes + Sneak Peek: Cozy Sweaters, Dangerous Jewelry, and Plenty of Hardware

Yes, we know it’s still August, but we can’t help but get excited over the possibility of cute layers and fall trends. You’ll see some of our fave trends in this post, including crosses, spikes, and studs. Plus, we don’t wanna brag or anything, but our models look like they’re having a helluva time, don’t you think?









What’s your favorite piece?

PS: As always, all these goodies should be in our New Styles section within the next few days.

Name This Outfit & Win This Badass Tank!

Update 8/27/12: Congrats ladyboarder9669! Her title…

“Bad Kitty”

…was chosen as the best! This was a very popular title, so we took the fairest route and went with the first person to submit it. So what’s the lesson learned here ladies? Subscribe to our blog and we’ll send you an email the second the blog contest is posted. And that will ensure you’re one of the first to get your titles in. Thanks for participating and we’ll see you this Friday for the next giveaway!

What do we mean by name it? Well every week we add three new outfits to our Shop By Outfits page. After some quick brainstorming, we writers decide on a phrase that best represents each outfit. We know we’ve got a winner when a suggestion is met with high-fives and self-proclaimed outbursts of self praise. You too can experience the high of being an “Outfit naming SOB!”

Tips for naming the outfit:

  • keep it short (a few words)
  • the clever-er the better-er
  • song titles/lyrics are cool (if relevant to the outfit)
  • the quirkier the more attractive
  • making us laugh is always appreciated
  • get inspired by visiting our Shop By Outfits page

Comment below with your titles. Comment as many times as you’d like, with as many titles as you’d like. Or include a list of all your titles in one comment. We don’t care how you do it, just as long as it gets done. Good luck!

Note: A winner will be chosen on Monday, August 27, 2012 @ 6pm (PST). You have until then to comment. Please leave a valid email address. We can’t contact you as a winner if your email is ILoveCats@Potato.com (although that would be an awesome email address). After a winner is chosen, s/he will have until Friday, August 31, 2012 to claim their prize. **International winners will receive store credit in the amount of the prize. **Please be advised that we do not ship to all  countries. If a winner is chosen from said country we can only offer them a shout out on our blog. Sorry, but no prize or store credit will be awarded. Click here to see if you qualify for a prize/store credit…

Name This Outfit & Win This “POW” Tee!

Update 8/20/2012: Congrats Alexa! Her title…

“Knock Out”

…was chosen as this week’s winner. We like the fact that she didn’t the state the obvious, but totally captured the theme of the outfit. I mean, doesn’t the mode look like a little scrapper in this outfit. She looks like she’s about to whip her hair into a tight bun and take care of some street style business.

Thanks to everyone who participated and we’ll see you this Friday for the next giveaway!

What do we mean by name it? Well every week we add three new outfits to our Shop By Outfits page. After some quick brainstorming, we writers decide on a phrase that best represents each outfit. We know we’ve got a winner when a suggestion is met with high-fives and self-proclaimed outbursts of self praise. You too can experience the high of being an “Outfit naming SOB!”

Tips for naming the outfit:

  • keep it short (a few words)
  • the clever-er the better-er
  • song titles/lyrics are cool (if relevant to the outfit)
  • the quirkier the more attractive
  • making us laugh is always appreciated
  • get inspired by visiting our Shop By Outfits page

Comment below with your titles. Comment as many times as you’d like, with as many titles as you’d like. Or include a list of all your titles in one comment. We don’t care how you do it, just as long as it gets done. Good luck!

Note: A winner will be chosen on Monday, August 20, 2012 @ 6pm (PST). You have until then to comment. Please leave a valid email address. We can’t contact you as a winner if your email is ILoveCats@Potato.com (although that would be an awesome email address). After a winner is chosen, s/he will have until Friday, August 24, 2012 to claim their prize. **International winners will receive store credit in the amount of the prize. **Please be advised that we do not ship to all  countries. If a winner is chosen from said country we can only offer them a shout out on our blog. Sorry, but no prize or store credit will be awarded. Click here to see if you qualify for a prize/store credit…

Behind the Scenes + Sneak Peek: Studs, Bling, and Bold Prints

Spikes and studs may be having a bit of a moment, but you know what’s getting us all sorts of excited? Patterned pants. And we know you’ve already seen us wax poetic about striped pants, as well as floral denim, but today’s post is introducing you to a few new kids on the block. We’d tell you more, but a picture is worth 1,000 words, right?


Anything you’re loving?

PS: As always, all of these goodies should be on the site within the next few days.

Name This Outfit & Win This Dress!

Update 8/13/12: Congrats Kayleigh! Her title…

“Southern Comfort”

…was chosen as the best! We love the ode to one of our favorite adult libations and we especially like how the title makes reference to the southwest theme. We must also add that the cool-to-the-touch, lightweight chiffon dress is as comfortable as a girl can get in this nasty heat. See y’all this Friday for the next giveaway!

What do we mean by name it? Well every week we add three new outfits to our Shop By Outfits page. After some quick brainstorming, we writers decide on a phrase that best represents each outfit. We know we’ve got a winner when a suggestion is met with high-fives and self-proclaimed outbursts of self praise. You too can experience the high of being an “Outfit naming SOB!”

Tips for naming the outfit:

  • keep it short (a few words)
  • the clever-er the better-er
  • song titles/lyrics are cool (if relevant to the outfit)
  • the quirkier the more attractive
  • making us laugh is always appreciated
  • get inspired by visiting our Shop By Outfits page

Comment below with your titles. Comment as many times as you’d like, with as many titles as you’d like. Or include a list of all your titles in one comment. We don’t care how you do it, just as long as it gets done. Good luck!

Note: A winner will be chosen on Monday, August 13, 2012 @ 6pm (PST). You have until then to comment. Please leave a valid email address. We can’t contact you as a winner if your email is ILoveCats@Potato.com (although that would be an awesome email address). After a winner is chosen, s/he will have until Friday, August 17, 2012 to claim their prize. **International winners will receive store credit in the amount of the prize. **Please be advised that we do not ship to all international countries. If a winner is chosen from said country we can only offer them a shout out on our blog. Sorry, but no prize😦

Behind the Scenes + Sneak Peek: Lace, Spikes, and Glasses

We know you’re busy squeezing every last moment out of the remaining summer weeks, and we have loads of new styles to help you soak up some sun. We’ve even got some transition pieces that will carry you right into fall (when that sad day comes). Whatever your style is, we’re pretty sure you’ll find loads of new pieces to add to your wish list. With denim cut-offs, lace tops, studded clutches, and flowy dresses, how could you not? And we’d just like to take a moment to point out how amazing our models look when they’re just sitting around. It almost seems unfair.










So tell us, what item are you most excited about?

Name This Outfit & Win This Kitty Cat Tee!

Update 8/6/12: Congrats Lecia! Her title…

“Neon Lives”

…received the most votes amongst the GoJane writing crew. We were in love with quite a few this week, but her clever play on the popular cat food brand (Nine Lives) and the reference to the neon green, skinny jeans was purrrrrrrrrfect! That’s what we’re talking about when we say “RELEVANCY.” Lecia gets two claws up for her cat-tastic title!

So a lot of you have been consistently entering titles each and have yet to win. Feeling frustrated? We totally understand. What can you do to get our attention? Let us offer you some words of advice. Okay, more like one word of advice…RELEVANCY! For example, we said song titles/lyrics are cool. But keep in mind they have to be relevant to the outfit to be considered a winner. So even though Carly Rae Jepsen’s song Call Me Maybe, is really popular right now (and we totally love it), titling this outfit with it makes no sense. But please don’t feel discouraged. Every week we come across tons of great comments and some of you are just so close…

What do we mean by name it? Well every week we add three new outfits to our Shop By Outfits page. After some quick brainstorming, we writers decide on a phrase that best represents each outfit. We know we’ve got a winner when a suggestion is met with high-fives and self-proclaimed outbursts of self praise. You too can experience the high of being an, “Outfit naming SOB!”

Tips for naming the outfit:

  • keep it short (a few words)
  • the clever-er, the better-er
  • song titles/lyrics are cool (if relevant to the outfit)
  • the quirkier the more attractive
  • making us laugh is always appreciated
  • get inspired by visiting our Shop By Outfits page

Comment below with your titles. Comment as many times as you’d like, with as many titles as you’d like. Or include a list of all your titles in one comment. We don’t care how you do it, just as long as it gets done. Good luck!

Note: A winner will be chosen on Monday, August 6, 2012 @ 6pm (PST). You have until then to comment. Please leave a valid email address. We can’t contact you as a winner if your email is ILoveCats@Potato.com (although that would be an awesome email address). After a winner is chosen, s/he will have until Friday, August 10, 2012 to claim their prize. **International winners will receive store credit in the amount of the prize.  **Please be advised that we do not ship to all international countries. If a winner is chosen from said country, we can only offer them a shout out on our blog. Sorry, but no prize😦

Behind the Scenes + Sneak Peek: Peplums, Arm Bling, and Skulls

We suspect that every type of girl will find a thing or two to obsess over in this post. Our most recent in-studio shoot includes a bra with metal spikes, à la Madonna or Lady Gaga, faux-wrap dresses with delicate lace insets, and floral combat boots. We would continue to chat, but we know you’re anxious to see all the stuff soon to be on the site, as well as models in their natural habitat, right?












What was your favorite pic? Anything you’re excited about?

GoJane Lookbook: July 2012

Behind the Scenes + Sneak Peek: Spikes, Studs, and Skulls

Yeah, we know it’s July, but we’re kinda already obsessing over all things fall, including sweaters. We guess that’s why today’s post is focused on all sorts of pre-fall goodies, such as thickly knitted cardigans and creepy crawly spiders (perfect for Halloween!). But, don’t think we’re out of some perfect summer stuff. As you’ll see, we’re still feeling waterfall hems, head chains, and denim cut-offs. Oh, and we made sure to include a few shots of our models fooling around in the studio. You like?











What did you think?

PS: As always, everything should be on the site within a few days (in the New Styles section).

Behind the Scenes + Sneak Peek: Models, New Shoes, and Your Must-Have Jacket

Warning: this post includes a lot of lust worthy and drool inducing stuff, including racks of towering high heels, bad ass accessories, and a few tees and tanks that would make even the most down-to-earth girl squeal with delight.  Plus, we focused on capturing two of our models in all their backstage glory, even though it’s kind of depressing to realize that these girls always look fabulous, even while performing the most mundane of tasks. Oh, and as you’ll soon see, there is a fringe jacket that will be on your must-have list ’cause it’s a little bit Bon Jovi, a little bit boho, and a whole lotta gotta have it.










What do you guys think? Anything you’re super excited about?

GoJane Lookbook: June 2012

Name This Outfit & Win This LBD!

Update 7/2/12: Congrats Aria! Her title…

“Walking On Sunshine”

…was chosen as the best title. How could you not make reference to those neon yellow heels! I mean, staring at those super bright beauties is like staring directly at the sun. Ouch!

We love all your titles, so keep them coming. Each Friday you’ll be given another chance to win something spectacular from our weekly photoshoot. So if you want some free swag- you know where to find us…

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Sneak Peek + Behind the Scenes: Edgy Accessories

It was particularly difficult to choose a few pictures for today’s post because we had so much cool stuff we wanted to share with you. Of course, you’ll see some of our fave new trends, such as hand bracelets, but we’re also gonna give you a backstage glimpse at a few other things that got us talking. Wanna see? Start scrolling, girl.


See more cool stuff!

Caption This Photo & Win This Watch!

Update 6/25/2012: Congrats Hannah! Her caption…

“He’s late for lunch, again!”

…best fit the photo ‘s vibe. Our model is so perfectly giving off the “I’m so irritated and hungry, I could eat my own hair” look. But take it from us girls, the best way to ensure you’re never left waiting for a late lunch date is…always be late yourself! Problem solved. He’ll never leave you sitting there all by your lonesome getting full on lemon water and chips and salsa again!

Thanks to everyone who entered and we’ll see you this Friday for the next blog giveaway! What kind of a prize would you guys like for the next contest? Are you a fan of clothes, accessories or shoes? Let us know…

Continue reading

Name This Outfit & Win This 90’s Inspired Prize Bundle!

Update 6/4/12: Congrats Erica Adair! Her title…

“Blossom Babe”

…was chosen as the best title for this outfit. We chose it because of it’s ode to one of our favorite 90’s shows, “Blossom!” with Mayim Bialik. And it also coincidentally highlighted the floral skirt. As for the babe part…there is no better way to describe our model! Thanks to everyone who participated. We hope to see you this Friday for our weekly blog giveaway. Good luck!

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Want to Update Florals? Try Tropical Prints!

You already know that florals are in when it comes to spring and summer. But, we know you’re probably craving a respite from all things predictably sweet which is why we’re telling you it’s time to embrace florals’ naughty cousin, tropical. And, despite the fact that we’re all about the street style pics, we’re showing you how to tropical with help from some of our fave glossies. Take a look and tell us what’s your fave way to rock tropicals.

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Sneak Peek: Heel-less Platforms + Arm Bling

Just so you know, the behind the scenes photos you’re about to feast your eyes on were so incredibly fun to shoot and style. Why? Our lovely models had the chance to strut their stuff in some of  our fave ensembles. So, take a peek and make sure to tell us what item(s) you are lusting over.

This neon necklace is one of our fave accessories. Trust us when we tell you that you’ll be seeing it a lot more.

Jumpsuits and spiked bracelets? It’s definitely a GoJane dream come true.

Snakeskin and vegan leather heel-less platforms? No, you’re not dreaming, we pinky promise.

Our model getting caffeinated and rocking plenty of cool accessories.

Our models may or may not be doing Pilates in this picture.

Take note: you can do karate (or the running man?) in these heel-less platforms.Yep, they’re that comfortable.

Our model was such a good sport- she spent a good ten minutes jumping up and down so we could get a shot that was just right.

What GoJane is all about: racks of completely gorg clothes.

One of our photographers getting the perfect shot.

Optical illusion dresses are so in right now and we can’t wait for this dress to go on the site- it’s so chic.

Our model donning a Billy Idol scowl.

This lilac shirt happens to be sinfully silky and looks so amazing with all these cool bangles and woven bracelets, right?

Lace-up shorts for summer? Yes please!

Can’t decide what we love more- the semi-sheer floral blouse, bold oversized clutch, skull bracelets, or the shoes… Decisions, decisions!

Shhhh… preview of an upcoming blog post.

Denim is cool, especially when paired with this delightfully girly floral romper and stunning heel-less platforms.

Told you you’d see this necklace again!

Loving the bold lip. What about you?

Not only are these outfits amazing (definitely can’t wait to get our pedicured paws on some of those rings!), but our models look so good, right?!

Okay, so that’s all (for now), but we’ll be back soon with even more must-have goodies.  By the way, what was your favorite pic and why?

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