Makeup How To: Modern Vintage Beauty


As GoJane’s lead MUA, I like to shake up the weekly lookbook a bit by doing unexpected things like adding a vintage touch to a mostly modern look. My inspiration for this week’s  makeup: the hues and tones of the 1960’s. I’m thinking this is a look you can rock both day and night. Hope you like…


Powder: Cargo’s blu_ray Pressed Powder Eyeshadows: Cargo’s Pasadena Eyeshadow Duo, Make-Up Forever 101 Eyeliner: Tarte’s creme-based liner in black Blush: Cargo’s Cheek Activator Lips: Cargo’s Reverse Lip Liner, Lorac’s Lip Gloss in Butterscotch c/o Cargo Cosmetics


Prep the face with a moisturizer & primer.
Step 1: Using a round tapered dome brush, generously apply powder or foundation all over the face for your base.
Step 2: Apply in a circular motion, brushing the product upwards for an even finish.
Tip: Adding powder to foundation is great for oily skin, especially during warmer weather.


Step 1: Apply a lighter shade of eyeshadow from the lash line all the way to the brow bone using a round dome brush.
Tip: The lighter color is a great way to highlight the brows.
Step 2: Apply a light blue shimmer with a flat round brush. Start from the inner tear-duct of the eyelid and move up to the crease, blending it out to the outer corner of the lash line at an angle.

Step 3: Apply a darker shadow from the outer corner, blending it up to the crease, using a small tapered brush or a smudger.
Step 4: Line the bottom of the lash line using that same darker shadow, with a flat liner brush for a more dramatic look.


Step 1:  Create a cat eye using a liner brush and a black cream-based liner. From the outer corner, bring it all the way to the tear duct at a 45° angle.
Tip: I like to start from the outer corner of the lash line at an angle, to make sure my cat eye is even.
Step 2: Apply a generous amount of mascara from the roots of the lash line all the way to the tips.
Tip:  Applying from the roots of the lash, ensures a bolder/fuller look.


Step 1: Apply a cream-based blush from the apples of the cheek, blending at an angle with a duo-fiber brush.
Tip: If you don’t have a duo-fiber brush, apply the cream on the back of your hands and with your finger, dot it along the apples of the cheek; then blend with your fingers


Step 1: Line the lips with a light colored lip liner all along the natural lines of the lips.
Step 2: Use a lip brush to smooth out the liner.

Step 3: Apply a natural shimmer gloss that has a hint of color on the lips.
Tip: Use lipstick if you prefer. I used gloss for a hint of shine and for a fuller lip.


So what do you think? Did we just hook up your beauty book with a new look?

Makeup How To: Bronze Beauty


You’ve been diggin’ our weekly editorial shoots, haven’t you? We thought so!  Along with the always awesome clothes, the makeup artistry also plays a very important role in creating the best shots. So we’re gonna show you how to get this everyday bronzed-beauty look. Hey, I’m GoJane’s resident MUA, Kathleen Ty. And with my tote full of goodies, I’m about to serve you up some good face!


Eyeshadow: In the Buff (or any bronzy-brown palette), Blush: Glisten (or any glittery pink blush) & Blissful (or any peachy blush), Bronzer: Park Avenue Princess, Lips: Hope (or any pink-berry lip color), Eyeliner: EmphasEyes Waterproof Eyeliner (or any liner in black or blue), Mascara: Lights Camera Lashes! c/o Tarte Cosmetics


Step 1: After creating a great canvas using your go-to primers, concealers and foundations, apply a bronzer to the cheeks, blending in an upward motion with a blush brush to help define the cheek bones.

Tip:  I like to spoil the skin with warmth. So for that touch of definition, I chose a matte-based bronzer.

Step 2: Apply a peachy blush lightly over the defined area, starting from the apples of the cheeks.

Step 3: Apply a glittery-pink blush over the peachy shade, using the same method.

Tip: Using two types of blush colors will help bring dimension to your cheeks.


I chose a bronzy-brown palette consisting of golden neutrals. I call this particular quad my silky sand box.

Step 1: Apply a light ivory shadow all over the eyelid, starting from the brow line with a flat round brush.

Step 2: With a round dome brush, apply a medium taupe shadow from the outer corner of the eye- blending it all the way to the lash line.

Step 3:  With a round dome brush, apply a darker shimmery-brown shadow from the corner of the eye- blending up towards the crease line.

Step 4: With a flat liner brush, apply the darker shimmery-brown shadow directly on the bottom lash line to add depth.

Tip: Shimmers are a great way to brighten up eyes, especially when you’re on-the-go or just want a quick pick-me-up around the eyes!

 Step 5:  Using a liner brush or an angled liner brush, apply black eyeliner from the inner corner of the eye sweeping it out in an angle.

Tip: Liner is a great way to bring out the eyes, by lining it as close as possible to the lash line it will give your eyes slight drama without overpowering the eyes. You can also switch it up by smudging and or lining the lash line with a different hue like blue.

Step 6:  Apply two coats of mascara starting from the root of the lashes, sweeping it in an upward motion.

Tip: Apply the second coat while the first coat is still fresh for a more dramatic look.


Step 1: Apply a pink-berry lip color all around the lip line. Fill it in completely, starting from the center of the lip and pat to smooth it out.

Tip: For a less intense lip just dab it all over the lip for a light tint.


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