DIY: Gatsby Inspired Makeup

We previously explored the fashion and style of the new film release of The Great Gatsby in an awesome post last week (read it here). And now we’ve created a glamorous, and super easy beauty routine inspired by the Gatsby era. Check out the two must-have products that will make this look a cinch!

Get It @ GoJane: NYX mascara (in black), NYX lip smacking lipstick (in bruised)vintage inspired earrings

The key here is to focus on a dark, berry hued lip, and simple, clean eyes.  Layer on dark mascara, and slick on a dark lipstick of choice. If you want a complete 20s era look, finish off the look by barrel curling your hair and brushing it out for smooth, voluminous hair.

Quick Tip: Apply Lipstick with a Brush

Confession: we spend a lot of time watching our resident MUAs in action in hopes of picking up tricks for the perfect pout, mile-long lashes, and a clear complexion. The other day we saw our MUA carefully apply a bold fuchsia shade with a lip brush, and we have to admit that we were seriously impressed by the incredibly precise lines and staying power. The secret? Applying lipstick with a brush and not straight out of the tube.

Do you apply lipstick with a brush or straight out of the tube?

How to: Newsprint Nails

We all know newspapers have become a bit obsolete (thanks to the internet), but we’ve decided to re-purpose them for a fun mani. It just so happens that the ink used for newspapers is perfect for giving your nail a little text tattoo. Just make sure your parents are finished reading their favorite sections before you steal borrow their paper.

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What do you think of wearing the news on your fingers?

Find your perfect nail polish for Newsprint nails and this awesome faceted ring on the GoJane site!

How to: Ombre Lips

In the mood to instantly brighten your look, as well as embrace one of spring’s biggest trends? Then check out our rad ombre lip tutorial. Our makeup artist whipped up this glossy, bold lip to brighten up even the most blah of January days, and as an added bonus, it’s super easy.

Would you dare to rock the ombre lip?

How to: Festive Glitter Nails

We live by the philosophy that there’s no such thing as too much glitter. So just to continue on with our sparkle obsession, we’ve decided to create a glitter mani to go with your new glittery shoes. You can do this fun mani with any colors, but we’ve decided to reach for our trusty red for a perfect holiday look.

Here’s the finished look.

What you’ll need: Red (or other colored) nail polish, glitter nail polish, tape, nail polish remover, cotton swabs

Paint your nails with red polish (or another solid hue).

Add a second coat so that polish doesn’t look too thin. Make sure to wait for your nails to fully dry before moving on to the next step.

Put two pieces of tape on each nail forming a V at the base of your nail bed. There should be a triangle of red polish showing. For a totally trendy look, leave your ring finger untaped, and paint the whole thing with glitter.

Paint the untaped triangle on your nail with your glitter polish. You may need to do two coats.

Let the glitter polish dry for a couple minutes, then carefully peel off the tape. Next, paint your entire nail on your ring finger with glitter polish (if you’ve chosen to leave it untaped).

Remove any glitter or polish from you finger with a cotton swab dipped in nail polish remover.

Pair your fancy, sparkly mani with your favorite holiday outfits! And some eggnog, of course.

How do you incorporate glitter into your manicures?

How to: Do a Burgundy Smokey Eye (Like Kristen Stewart)

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Okay, so your makeup brushes are squeaky clean, and you’re ready to incorporate this season’s hottest hue into your face routine. The next step? A smokey eye inspired by Kristen Stewart. Check out our tutorial below, and get ready to vamp up your look.

You’ll need: thick, flat eye shadow brush, an angled makeup brush, a blending brushburgundy eye shadowblack eye shadowtaupe eye shadow,   mascara,  and black eye pencil

Optional: primer

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Pat primer onto a bare lid

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Using your thick, flat eye shadow brush, pat burgundy eye shadow onto the inner two thirds of the lid

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Using your thick, flat eye shadow brush, pat black eye shadow onto the outer third of your lid in a v-shape

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Using your blending brush, pat taupe eye shadow on the entire crease

Tip: Use a windshield motion to blend evenly

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Using your blending brush, blend the burgundy and black together, as well as the taupe, burgundy, and black

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Line your waterline with black pencil

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Using your flat eye shadow brush, apply taupe to bottom of eye 

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Use a Q-Tip to clean up any loose eye shadow

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Apply two coats of black mascara to your top lashes

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Admire yourself and go catch your own Edward Cullen Robert Pattinson

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What do you think? Any other tutorials you wanna see?

How to: Deep Clean Your Makeup Brushes

Did you know that cleaning your makeup brushes is one of the most important things you can do to make sure your makeup looks flawless? If you don’t clean them every other week all sorts of oil, dirt, and bacteria can build up on your brushes. The result?  Your attempts at a modern vintage beauty look or a bronzed beauty look  may end up less than stellar.  And while one GoJane girl confessed to throwing her brushes away when they got dirty, we have another method that’s far more preferable: deep cleaning your brushes.

You’ll need: olive oil, makeup brushes, antibacterial soap, paper towels, and a plate 

Tip: Olive oil works for deep cleaning because most makeup has some oil component and oil removes oil far better than water alone does

Pour equal parts olive oil and antibacterial soap onto a small dish

Rub your brushes around in the olive oil and soap mixture

Tip: Do this gently- you don’t want to damage your bristles or the glue holding the brush tips together

Run brushes under warm (not hot) water and rub against the palm of your hand

Tip: Don’t face brushes up towards water- you don’t want to get the head of the brushes soaked because it could weaken the glue. We like holding them facing downwards. 

Remove brushes from water and gently squeeze excess water out and shape brushes as you do this

Place brushes, bristle side facing down, on a flat cloth or paper towel

Tip: You want to dry your brushes at a downward angle- we used a magazine to add extra height

Let brushes dry 

Tip: It’s best to let your brushes dry for at least a day

Have you deep cleaned your brushes? How did it go for you?

Model Citizens: Some of Our Fave Models of the Moment (and Their Beauty Tips)

If you’ve ever checked out our Sneak Peek + Behind the Scenes posts, you know we love us some models. And we’re extending our love of all things models to talk about some of the ladies currently in the industry that are making us swoon. Take a look at our inspiration gallery of some of the baddest bitches in the game, and make sure to let us know what you think.

Lindsey Wixon



Beauty Tip: Fake a luscious, Lindsey-inspired pout with high shine gloss

Liu Wen



Beauty Tip: Try a bold stained lip like Liu with a swipe of a bold berry hue

Joan Smalls


Beauty Tip: Get Joan’s signature smooth skin by applying pore filling primer before you put the rest of your face on

Karlie Kloss



Beauty Tip: Pluck your eyebrows with a stylish pair of tweezers to snag arched brows worthy of Karlie

Daphne Groeneveld



Beauty Tip: Fake lush eyelashes like Daphne with an eyelash curler and a few layers of mascara

Who is your fave model? Why?

Photos courtesy of Pinterest

Sneak Peek: Cool Stuff + Backstage Beauty

We already know lots of girls style stalk on GoJane and in the spirit of generosity, we’re making that a little easier. Specifically, we want to show you all the cool things we have that haven’t appeared on the site yet. Plus, we’re offering a backstage peek at all that goes into making some of your fave looks a reality. Take a look and make sure to let us know what item you can’t wait to see on GoJane.

PS:  Scroll all the way down to see the sickest shoes we’ve ever carried.

See, leopard and florals do mix.

One of our fave looks is a bronze-y smokey eye. By the way, in the future we’ll be showing you a lot more about this look…

Skulls. Studs. ‘Nuff said.

Sigh, our models always take time to shop while we’re getting them ready.

Couldn’t you totally see Gaga rocking this blazer with padded vegan leather shoulders?

Not sure why everyone looks so serious, but we do know we’re obsessing over the floppy hat because it has glitter thread woven throughout.

Can’t wait for this American flag scarf to go live- it’s one of our fave accessories ever.

This is our resident studio photographer. Doesn’t he just ooze cool?

It was totally worth the wait, wasn’t it?

What was your fave look? By the way, if you saw something you have to have immediately, rest easy- they should be up later this week.

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