Find It + Win It: Strapped In

❤ By GoJane Blog

Want a chance to win these “thick open-toe strap” heels? All you have to do is find them on! Just comment below with a link to the item by 12PM on Thursday, November 3rd, 2016.

Good luck! Click here to begin searching now…


Only one unique entry per person, per email address. Winner will be contacted at the email address provided. He or she will have until Thursday, November 10th, to claim the prize. Please note that only correct entries posted to this blog post will be considered. Customers shipping to international addresses will receive store credit in the amount of the prize. Happy searching!

Get the party started with festive dresses, heels, and accessories up to 40% off!


#LastMinuteHalloween: Boot Camp Beauty

❤ By Amy Tsai

In case you didn’t realize, Halloween is only one week away! Which means you have just seven short, precious days to put together a costume. And since we’re masters of procrastination here, we’ve got plenty of ideas on how to pull it off. Last time we gave you a few pointers on doing the fierce feline thing, but today we’ve got something just as badass – camo!

With camo print as prevalent as it is, you’ll be able to put together a boot camp beauty outfit with a quick trip to any clothing store or through your very own closet. We’ve got some tips on how you can be all you can be with just a few key pieces. Trust us, your last-minute costume this year could be joining the ranks of your best ever Halloween looks. So read on! That’s an order…

See something you like? Just click the item to shop it now!

1. Don’t be afraid of the pattern! This is Halloween, not everyday life, so don’t be shy about piling on the camo print. Don’t worry, everyone will know it’s for a costume! Since camo print has become one of fashion’s favorite motifs, featuring it only minimally would be too, well, everyday. If you want people trying to join your brigade, go big with it.

2. Don’t neglect your feet! A costume should be from head to toe, so please pair your look with the appropriate shoes. Finish off the cadet cutie costume with cool combat boots, or for a sexier look, slip into some camo print heels. You won’t actually be running in sand or trudging through mud, after all. (Unless your Halloweens are that wild.)

3. Don’t forget to accessorize! What takes a regular ol’ outfit into costume territory? Well, it’s all in the details. So play up your look with some aviator sunglasses, a bomber/souvenir jacket, maybe a faux leather cap or beret… Again, make sure it’s a full-body look. You may leave the house as an army of one, but you’ll end the night with plenty of recruits!

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Under Wraps: DIY Chocolate Pretzel Mummies

❤ By Hannah Blu

Nothing brings out our insatiable sweet tooth quite like the coming of All Hallow’s Eve. With just days to go until trick-or-treat, we’re currently salivating at the thought of candy apples, candy corn, and Halloween candies galore. Our favorite sugary goody for a spook-tastic snack? DIY chocolate-covered mummy pretzels!

These salty-sweet treats are perfect for a last-minute Halloween party or office potluck. They take mere minutes to make with minimal ingredients that you probably already have in your pantry! Just follow our simple steps for a festive recipe that’ll make it super easy to ~wrap up~ your haunted holiday party prep.


What You’ll Need: 

  • 2 cups white chocolate chips
  • 1/2 cup dark chocolate chips
  • Pretzel rods
  • Wax paper or a silicone baking pad

What You’ll Do: 


Step 1: Melt white chocolate chips in a double boiler according to package instructions (we used a Pyrex bowl over 2 inches of hot but not quite boiling water).


Step 2: Remove melted chocolate from double boiler and allow to cool slightly. Dip pretzel rod into melted chocolate and tap excess off on the side of the bowl. Lay chocolate-dipped pretzels onto a wax-paper-lined baking sheet to set.


Step 3: Spoon excess chocolate into a Ziploc bag and snip one corner to create a piping tool. Drizzle chocolate onto each rod in zigzag formations.


Step 4: Repeat steps 1 and 2 with dark chocolate chips. Spoon melted chocolate into a separate Ziploc bag, snip a small piece from the corner, then squeeze tiny dots onto the rods for eyes. Allow mummies to set, then refrigerate or enjoy immediately!

#LastMinuteHalloween: Wild Thing Edition

❤ By Amy Tsai

Can you believe we’re already into mid-October? We’ve been enjoying fall so much that we’ve neglected all of our autumnal duties – including finding a Halloween costume! With less than three weeks left until the big day, we’re thinking about forgoing a costume altogether and just throwing something together last minute…

And what’s one of the easiest themes to pull off? A wild cat! Whether your preference is leopard, cheetah, black panther, or regular ol’ housecat, chances are you have some of the elements already and can pick up the rest just like that. We’re not kitty you! So avoid a Halloween cat-astrophe and check our our tips for an a-meow-zing costume.

See something you like? Just click the item to shop it now!

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  1. The Fur – We don’t have to tell you that there are a million choices out there for the body part of your costume, so just pick a print (scale and color considered) that you like! For a fancier party, we’d go with a sweeping maxi, but if you’re taking some kiddies trick-or-treating, a saucy little romper would be both cute and functional!
  2. The Paws – You can’t have a kitty cat costume without covering your feet in something spectacularly spotted too! We love pattern-covered knee- and thigh-highs, but you could also go a little more subtle. Maybe an elegant printed d’Orsay heel? Or just a classic pointy pump with a faux fur pom-pom on the back…
  3. The Rest – And speaking of faux fur pom-poms, why not finish your wild thing look off with all the faux fur you can find? Like pom-pom earrings or a vegan leather snapback with an oversized furball on top. Or, if you wanna avoid hat hair, get your Ariana Grande on with an adorable cat ear headband. ‘Cause you are kitty, hear you RAWR.

Makeup Monday: How To (Properly) Apply Glitter Nail Polish

❤ By Hannah Blu

We can’t help but go gaga for glitter, especially when it comes to nail polish. But the messy, time-consuming process of applying (and removing) glitter lacquer often deters us from rocking the blinged-out shades we love. It’s downright exhausting having to meticulously maneuver each glitter particle into place!

With Halloween and the holiday season approaching, we needed a solution, stat. So when we learned about this amazing manicurist hack, we just had to share it! The trick is to apply glitter polish with a sponge rather than the included brush. The sponge soaks up excess polish, resulting in a perfectly opaque glitter layer. Follow these easy steps for swoon-worthy sparkly nails!


What You’ll Need: 

  • A smoothing base coat
  • A peel-off nail polish barrier (we used Kiesque Liquid Palisade, but any brand of liquid latex will do)
  • A triangle makeup sponge
  • Glitter nail polish (we used Deborah Lippmann “Happy Birthday”)
  • A high-shine, quick-dry top coat


What You’ll Do: 


Step 1: Apply a layer of base coat. This gives the glitter something to adhere to, upping the longevity of your mani.


Step 2: Apply a peel-off nail polish barrier to the surrounding cuticle.


Step 3: Paint a generous amount of your favorite glitter nail polish onto the edge of the sponge.


Step 4: Dab the glitter polish onto your nail with the sponge and repeat until you’re satisfied with the coverage.


Step 5: Carefully peel off the nail polish barrier.


Step 6: Apply a generous layer of top coat to smooth out and lock in the glitter.

…And that’s it! You can finally achieve the accent nail of your dreams – life-changing, right?

So Two-Faced: How To DIY Emoji Pumpkins

❤ By Amy Tsai

It’s finally October, which means we can officially start counting down to Halloween – shopping for candy, thinking up costume ideas, carving pumpkins, and putting up decorations. But could your Halloween pumpkins use a little more…emotion this year? Maybe think about skipping the regular ol’ jack-o-lantern, ’cause we’ve got the perfect thing: emoji pumpkins!

These DIY emoji pumpkins will be so adorable included in your Halloween decorating this year, and you’ll be able to incorporate those emoticons you use in text and social media into your regular life! You know what else? They’re double-sided! Happy on one side and sad/angry on the other. Two-faced and too cute! Keep reading to find out how to make ’em…

What You’ll Need: 

  • One or more pumpkins! (We used mini whites)
  • Paint brush or sponge
  • Yellow paint
  • Black permanent marker
  • Optional: Paints or permanent markers in white, blue, and pink (depending what emojis you decide to recreate)

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What You’ll Do: 

  1. Start by brushing or sponging on a thin but full-coverage layer of yellow paint, leaving the stems untouched. Let dry completely before proceeding.

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2. Using a black marker, draw on the outline of your chosen happy emoji. If your emoji requires other colors, fill them in, let them dry, then touch them up with black marker.

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3. On the direct opposite side, repeat the process with your sad or angry emoji.

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And that’s it! Perfect for your windowsill or office desk. Want people to know your current mood? Just flip to the side you’re feeling at the moment, and your little yellow friend will do all the emoting for you 😉


Find It + Win It: Loop Us In

❤ By GoJane Blog


Congratulations, Qwala Miller!

Thanks to everyone else who entered! Click here to shop these shoes now 🙂

Want a chance to win these “curvy, zigzag-inspired” heels? All you have to do is find them on! Just comment below with a link to the item by 12PM on Thursday, October 6th, 2016.

Good luck! Click here to begin searching now…


Only one unique entry per person, per email address. Winner will be contacted at the email address provided. He or she will have until Thursday, October 13th, to claim the prize. Please note that only correct entries posted to this blog post will be considered. Customers shipping to international addresses will receive store credit in the amount of the prize. Happy searching!

Freshen up your fall wardrobe on the cheap! All sale items are now an extra 25% off.


#FallFavorite: Over-The-Knee Boots!

❤ By Amy Tsai

With fall now only one day away(!) we can’t help but get excited for all of our season’s favorites: big fluffy scarves, knit sweater dresses, light trench coats… But the thing we’re looking forward to most of all? Over-the-knee boots! While thigh-high boots can definitely be considered an all-year-long look, they just feel right in autumn. And they’re perfect for all our layered looks to come.

Today we’ve rounded up a few of our favorite styles for your consideration. We’re hoping they’ll become fall favorites of yours too…

See something you like? Click the item to shop it now!


Suede To Order – If over-the-knee is a fall silhouette, it definitely needs to be paired with the number one fall texture – faux suede! We’re loving these snug pull-on styles, just stretchy faux suede with nothing more and nothing less. Any of these would be great beneath a short flowery dress and a light autumn jacket.


Leather Weather – If sweater weather is less your speed when temps start to drop, we’ve got something else for ya – vegan leather! Now is the perfect time to pull out these moto-chic thigh-highs, which might not have been suitable for the sweltering summer heat. The look is both cool and hot and oh-so-dangerous.


Lace Value – If what you’re looking for is a statement shoe, there’s one thing you’re gonna need on your boots – laces! Laces on laces just seem to lend a luxe touch to any boot, especially over-the-knee ones with full-length lace-up panels down the front. Don’t fret about having to tie them… Trust us, they’re worth it.

Fall Fashion Trend: Gothic Glam

❤ By Hannah Blu

Get ready to descend into a deeper, darker side of fashion for fall. This season, we’re taking cues from the likes of Wednesday Addams and the girls from The Craft with our glam take on Gothic style. Per tradition, black is best, but sultry jewel tones will do too. When it comes to texture, the more the better. It’s all about lace and crushed velvet plus out-of-this-realm accessories to match.

*Goth* to have this look? Tap on your fave items to shop ’em now!

Crush On Plush: Everyone knows that velvet is the “it” texture for fall, but it’s also a quintessential goth wardrobe staple. Rich, moody hues offer a sensuous alternative to black, while ruffled necklines and bell sleeves conjure up some witchy-chic vibes (think Maleficent, not Hermione Granger).

Luxe Look Velvet Top 'N Flared Pants Set Romantic Side Ruffled Velvet Midi Dress In The Coven Crushed Velvet Dress Image Map

On Stage Sheer Sequin 'N Velvet Dress That Filigree Feeling Sheer Dress Fancy Filigree Sheer Bodycon Dress Luxe 'N Ornate Velvet Bell Sleeve Dress Image Map

Go For Baroque: Mark our words – brocade is gonna be big for fall. To get the look, try a filigreed piece with ornate scroll and quill detailing. Create even more Gothic glamour by upping the textural impact with velvet and mesh details. The result: an elegant yet edgy look for any autumnal event.

Just In Lace: A cornerstone of Gothic fashion, Victorian lace is one of the key components in the trend’s latest revival. This traditionally romantic textile gets a vampy upgrade with elements like tiered skirts, sweeping silhouettes, and exaggerated sleeves inspired by capes and trains.

Lace You There Tassel 'N Cape Dress Lace Me Love You Bell Sleeve Maxi Dress Floral Soiree Sheer Metallic Kimono Robe Image Map

The Necks Best: It’s easy to rock the haute goth style with Victorian-influenced jewelry. The choker is already this year’s most sought-after accessory, but intricate scalloped lace, vintage-inspired brooches, and symbolic pendants add the perfect amount of avant-garde glam.

Lavish Lace 'N Cord Choker All Oval It Crochet 'N Bead Choker Take Me To Church Velvet Choker Vintage Appeal Faux Gemstone Choker Image Map

100-Layer Challenge: 100 Layers Of Chokers?!

❤ By Amy Tsai

By now you must have seen the plethora of 100-layer challenges on YouTube and the rest of the interweb, right? We’re talking 100 layers of nail polish, 100 layers of clothing, 100 layers of foundation, even 100 layers of hair extensions! So here at GoJane we decided that we couldn’t let the summer pass us by without doing a #100LayerChallenge of our own…

But with what? It had to be something no one else has done before and something we actually have a hundred of. And then we got it – chokers! The choker is, without question, THE accessory of the year, so we definitely had enough to do a 100-layer challenge or twenty. So we stocked up on seventeen of our Let’s Talk About Six Baby Choker Sets and got to it!


You might be wondering, why did we go with all the same chokers? Well, we totally could have included some lace ones, some extra wide ones, even some wraparound ones, but we had an inkling that maaaaaybe this challenge could actually be a wearable one? So that’s the second part of our challenge: Could 100 layers of chokers be something you could wear out? Let’s find out!


Ah. One choker. Just one can take a plain T-shirt to all new levels of coolness.


And here we are at ten. Kinda looks like a colorful statement necklace, right?


All the way at twenty-five now! Is it just us, or are you getting a super-chic French ascot vibe?


Oh, my goodness, here’s fifty! With a little bit of hardware this time. Why? Full disclosure: By the thirty-something mark the thickness was already getting to be too much, and we couldn’t clasp the chokers individually. So we began making chains of them and wrapping them around the rest…


Annnnnd that’s 100!!! Are we crazy, or does it not look that crazy??? Kinda like one of those sequined scarves, right? So here’s our conclusion: While you probably won’t wanna (un)clasp and wear that many chokers at one time, the layered choker look can actually be really cute! Give it a try and let us know what you think. We’re gonna go ponder our next challenge…

Find It + Win It: Fray Away

❤ By GoJane Blog


Congratulations, Roshana Roberts!

Thanks to everyone else who entered! Click here to shop these pants now 🙂

Want a chance to win these “versatile jeggings”? All you have to do is find them on! Just comment below with a link to the item by 12PM on Thursday, September 8th, 2016.

Good luck! Click here to begin searching now…


Only one unique entry per person, per email address. Winner will be contacted at the email address provided. He or she will have until Thursday, September 15th, to claim the prize. Please note that only correct entries posted to this blog post will be considered. Customers shipping to international addresses will receive store credit in the amount of the prize. Happy searching!

You don’t have to work hard for Labor Day steals. All styles are up to 70% off!


#Trendspotting: Shirt, Why Not?

❤ By Amy Tsai

While Labor Day may have begun as a tribute to the U.S. labor movement and the social and economic achievements of American workers, let’s face it. Today, most people just see it as a summer day off – a long weekend of cool pools, hot sales, and warm nights. We got to thinking… How could we blend those two ideas? And then we got it!

The classic button-up shirt, which has been a workwear staple for both men and women for decades now, is a wardrobe essential that has spawned numerous variations – high-low hems, shirt dresses, off-shoulder versions, etc. But two that we’re especially excited about are ones you could actually wear on Labor Day weekend. Just read on to find out which…

See something you gotta have? Click the item to shop it now!

Bow My Goodness – The latest in blouses? The cropped necktie top! This update on the regular ol’ button-down shirt is so flirty and feminine you barely get that it’s a borrowed-from-the-boys look. We especially love the ones with a big dramatic bow up front. The midriff-baring length paired with a form-fitting mini or sleek slacks would be perfect for a posh evening boat party.

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What A Sweetheart – If the necktie blouse is great for a hot summer night, this variation is definitely the “it” look for day. The strapless sweetheart silhouette looks like a dress shirt that has been twisted, folded, and pleated into a playfully chic, oh-so-creative top. Trust us, you’ll get plenty of sun on those shoulders and plenty of compliments from your friends and family.

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Pre-Fall Fashion: It’s Da Bomb-er

❤️ By Hannah Blu

The temps are starting to cool down, school is back in session, and we can finally unblock the friends who flooded our social media feeds with envy-inducing pics from their seemingly perpetual holidays. That’s right – after a long, hot summer, it looks like fall is almost upon us. And we’re so ready to slip into our favorite jackets without working up a sweat. Read on for our top picks!

See a topper you wanna take home? Simply click the pic to shop!

Bootie-ful Laces Chunky Cut-Out Heels Bootie-ful Laces Chunky Cut-Out Heels Bomber Jackets Bomber Jackets Bomber Jackets Top It Off Wool Fedora Hat Classic 'N Chic Quilted Purse Image Map

Bomber Babe: The classic bomber jacket is a style essential that continues to be reinvented season after season, and we’re not even mad about it. Show off your high-waisted bottoms with a cropped silhouette or go grunge in an oversized, patch-embellished style. For a night out, luxurious satin lends a bit of sexiness to this time-honored trend.

Top It Off Bomber Windbreaker Jacket Break Protocol Oversized Bomber Jacket Smooth Flight Bomber Jacket Image Map

Emblazoned ‘N Embroidered: Souvenir jackets are fall’s coolest toppers. These embroidered beauties were originally produced as literal souvenirs for American soldiers occupying Japan post-WWII. A combination of all-American sportiness and delicate oriental-inspired detail, they’ve since evolved into sartorial symbols of badassery. And like keepsakes, super fun to collect!

Birds And Blooms Embroidered Bomber Hear Us Roar Satin Tiger Bomber Jacket All Fleur It Reversible Bomber Jacket Image Map

Find It + Win It: Single Strap Wonder

❤️ By GoJane Blog


Congratulations, Victoria!

Thanks to everyone else who entered! Click here to shop these heels now 🙂

Want a chance to win these “cushioned strap” heels? All you have to do is find them on! Just comment below with a link to the item by 12PM on Thursday, August 25th, 2016.

Good luck! Click here to begin searching now…FIWI0815.jpg

Only one unique entry per person, per email address. Winner will be contacted at the email address provided. He or she will have until Thursday, September 1st, to claim the prize. Please note that only correct entries posted to this blog post will be considered. Customers shipping to international addresses will receive store credit in the amount of the prize. Happy searching!

Complete the look while all new styles are 25% off!


Better Laced Than Ever: Lace-Up Heels

❤️ By Amy Tsai

In case you haven’t noticed, the lace-up shoe trend is still going strong. So strong, in fact, that there are a million varieties now – and we love ’em all! The lace-up heel in particular has never looked better, so we’ve decided to introduce a few of our favorite styles here today. Don’t worry if you’re not on the bandwagon yet. Just start now. Better laced than never, we always say!

See something you gotta have? Just click the shoe to shop it now!

Ballerina Dreams – No matter how much we wished for it as a kid, it’s obvious we all can’t grow up to be Misty Copeland. But just because you won’t be onstage in Swan Lake doesn’t mean your ballerina dreams have to end here. Just find a lace-up heel with flat straps that tie up the leg. The look may not be en pointe, but it’ll be totally on point.

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Detail-Oriented – Sometimes in life the little things count the most, so we don’t mind being a little “extra” sometimes with our shoes. If you’re a detail-oriented girl, we’re sure you can appreciate how plain laces and strings are being embellished with pom-poms, tassels, beads, braids, and more. ‘Cause let’s face it – it’s all about the details.

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Back Side View – While we love shoes with lace-up fronts, we can’t forget that some of these babies got back and side too! Corset-like backs and laces that run up the sides are two cool variations on the lace-up heel trend. ‘Cause you – and your shoes! –  have to look good from every angle. Get ’em walking into the room and again walking out.

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Web Design – We don’t know much about computer science and coding, but we do know what we like in web design. And what we like is web design…on our shoes! Having an intricate, caged, looped or webbed design turns up the volume on plain ol’ crisscrossing laces. They have the competition – and our feet – totally wrapped up.

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Chunky Town – Another shoe trend that has been everywhere lately? The chunky heel! Thin may be in, but the thick heel is totally far out. And we’re just crazy about the combo of lace-up and chunky. Something about the contrast of skinny laces and thick heels has us ready to book a one-way ticket to Chunky Town. Care to join us?

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Look Of The Moment: Chokers Wild

❤️ By Amy Tsai

If we know one thing about fashion it’s that trends have a tendency to repeat themselves. And don’t think we’re complaining! The 2010s have seen a resurgence in seventies’ tie-dye, eighties’ acid wash, nineties’ crop tops…so many things worth revisiting. But there’s one blast-from-the-past accessory that’s more “it” than ever before. We’re of course talking about the choker.

Chokers are reappearing in so many forms right now – velvet bands, plate collars, floral lace pieces – but not always in necklace form. In fact, some of our favorite chokers aren’t necklaces at all but rather the attached collars on choker-look tops, bodysuits, rompers, and dresses! Today we’ve created some outfits centered around these pieces. Take a look and tell us what you think…

Gotta have it? Just click any item to shop it now!

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Tropi-Cool – This two-toned tropical midi dress already has a strapless sweetheart look, but the attached collar frames the chest in a way that really makes that neckline stand out. We tied on a breezy chambray shirt to tone down the dressiness and add a dose of casual cool. With a floppy hat and some pop-of-color heels, you’ve got an outfit perfect for any boat party.

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All Black Is The New Black – Let’s face it, no color will ever take the place of black. And until they invent an even darker shade, all black everything is the only way we can get enough of our favorite color. The choker and sheer mesh sleeves on this romper give it a dangerous vibe, so we’ve paired it with a sleek snapback, a cute clutch, and some femme fatale velvet stilettos.

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Work This In – Collar-look clothing can even be work-appropriate. Just go with a shallower neckline and work it into your work lineup. We tucked a choker blouse into a striped pencil skirt and added chunky buckled heels, a too-cool-for-school-but-not-for-work backpack, and a set of mix-and-match bangles. The best thing about this outfit? It’ll look just as good at happy hour.

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On Weekends We Wear Pink – We’d never go against Regina George, but we think a playful color like pink feels way more like a Saturday or Sunday hue. This collared rib knit bodysuit is the perfect base for a fun weekend outfit that also includes a denim skater skirt, lace-up booties, and a felted derby hat. Slip on a crosssbody purse, and you’re off for a weekend shopping spree.

Heat Wave: Must-Have Summer Dress Styles

❤️ By Amy Tsai

We don’t know about you, but dressing for the season right now means two things for us: keeping cool and looking HOT. And we definitely take both into consideration when it comes to choosing our summer dresses.

Today we’ve rounded up five dress styles that are totally must-have for those two reasons. So sit back, relax, and take a look! But turn on the A/C first. ‘Cause there’s a heat wave a-coming, and we don’t mean the weather…

See something you just gotta have? Click the dress to shop it now!

Two Can Play This Game – A two-piece dress is perfect for hot days and even hotter nights. A crop top keeps your belly cool, and a flowy skirt slit up to there can do wonders in both the warm-weather and legs-for-days departments. Team up with one of these sets, and you’ll win every time.

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Long For It – Is there anything more carefree and summery than a print maxi? We’re particular to strappy cut-out pieces for that effortless beach goddess vibe. Just be careful not to fall too in love that you wanna wear the same dress every day. ‘Cause the maxi has a way of sweeping you off your feet.

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Bare Tactics – Want your shoulders sun-kissed this summer? Here’s how. Step One: Get yourself an off-the-shoulder dress. Step Two: Wear the heck out of it! The off-shoulder look is undoubtedly the trend of the season and perfect for staying cool and slaying all. You know what else? No strappy tan lines!

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White Here, White Now – Has there ever been a better time for the little white dress? We and our thermometer think not. White is the new black when it comes to wanting a clean, sleek look for a hot summer night. In one of these LWDs, you can show everyone exactly what it means to be white hot.

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Glimpse And Glam – Peek-a-boo! Showing a bit of skin has never been more in. And it’s never more appropriate than during these hot summer months. Whether you opt for lace, mesh, crochet, or cut-outs, a sheer or semi-sheer dress can keep you feeling nicely vented while looking naughtily fantastic.

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Find It + Win It: Draw The Lines

❤️ By GoJane Blog


Congratulations, Chantel!

Thanks to everyone else who entered! Click here to shop these shoes now 🙂

Want a chance to win these “skinny line cut-out” heels? All you have to do is find them on! Just comment below with a link to the item by 12PM on Thursday, July 28th, 2016. 

Good luck! Click here to begin searching now…


Only one unique entry per person, per email address. Winner will be contacted at the email address provided. He or she will have until Thursday, August 4th, to claim the prize. Please note that only correct entries posted to this blog post will be considered. Customers shipping to international addresses will receive store credit in the amount of the prize. Happy searching!

Complete the look while all dresses are up to 50% off!


Too Cool For School: Chic Backpacks

❤️ By Amy Tsai

We may only be in the middle of July right now (we’ve got the heat waves here in LA to prove it), but believe us when we tell you that summer is the best time to back-to-school shop, whether you’re actually heading back there or not! And everyone knows what’s at the top of every list, jelly pens and perforated notebooks aside – that’s right, a new backpack.

Even if you won’t have a schedule of classes to attend and new instructors to impress come fall, our selection of cute, unique, fashion-forward knapsacks is gonna be pretty hard to pass up. They’re perfect for work, roadtrips, holidays, every day, etc. So get ready to take notes! We’re going bag to school with chic backpacks that are too cool for just school…

See a backpack that’s absolutely must-have? Just click the item to shop it now!

For an updated, sophisticated, even work-appropriate version of the backpack, you can’t go wrong with swapping out canvas for something a little more substantial…like vegan leather! You could do a classic design in faux leather or a sleek, sturdy, completely overhauled silhouette. Even a cool nylon knapsack with metallic hardware – perfect for your adult sensibilities.

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If you love the hands-free convenience of a backpack but don’t want the bulk, just opt for a mini! Faux leather works its magic here as well, turning a size and shape that could skew a little young into an elegant purse alternative with a childlike vibe. We love ones with subtle detailing, like tonal studs and stitches. You know what they say about good things coming in small packages…

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Our accessories are often times the statement pieces to our outfits, so why not choose a backpack with some personality! Throwback to your fave decade with nineties-inspired acid wash. Let the Fourth be with you all year long in an ode to the American flag. Or stay vacay-ready all summer and beyond with a tropical print. Whatever you choose, just know it (and we!) will have your back.

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#GoJaneCam: Wardrobe Refresh

❤️ By GoJane Blog

How do you keep your closet looking cool for the summer? Lately, we’ve been obsessed with pretty prints, pops of color, and lacy crochet textures to refresh our wardrobe throughout the warm weather season. We’ve also been relying on chilled treats to keep us feeling cool all summer long. In case you missed it, you can try one of our absolute favorite recipes here!

While you’re at it, tap refresh on our fashion feed @GoJane – we’re always updating it with the hottest styles and trends. Wanna be featured on our page? Don’t forget to hashtag #GoJane whenever you rock our gear!


Build your #OOTD from the ground up with our bottoms and booties sale!0715.jpg

Find It + Win It: Strappy Feet

❤️ By GoJane Blog


Congratulations, Aidee!

Thanks to everyone else who entered! Click here to shop these shoes now 🙂

Want a chance to win these “caged cord” heels? All you have to do is find them on! Just comment below with a link to the item by 12PM on Thursday, July 14th, 2016. 

Good luck! Click here to begin searching now…


Only one unique entry per person, per email address. Winner will be contacted at the email address provided. He or she will have until Thursday, July 21st, to claim the prize. Please note that only correct entries posted to this blog post will be considered. Customers shipping to international addresses will receive store credit in the amount of the prize. Happy searching!

Get your closet in shape for summer with 25% off all new arrivals!


Flag This: How To Dress For The 4th Of July

❤️ By Amy Tsai

Happy Independence Day! Today is of course July 4th, and we’re hoping you have some fun things on the agenda. (Barbecue, brews, block parties, maybe?) But what will you wear to these festivities? If you’re like us, you’ll wanna be patriotic, but you’d also prefer not to look like a walking, talking, firework-watching American flag, right?

Well, we’re here to tell you – especially those of you trying to steer away from those super symbolic stars and stripes – that dressing for the Fourth is a piece of Barefoot Contessa flag cake. And that you can totally do the red, white, and blue thing without looking a bit like Uncle Sam in all his star-spangled glory. Don’t believe us? Here’s how!

Gotta have it? Just click an item to shop it now!

1. Chambray Away – Instead of a dark navy or a bold royal, why not make the blue you choose chambray? On a playful romper or paired with classic white jeans, this denim look gives off that fun, relaxed summer vibe, while the light material keeps you cool in the July heat. The result can only be described as radwhite, and blue!

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2. Two Become Won – Another way to tone down red, white, and blue is by completely muting one out! Just pick two of the three for a two-toned or colorblocked outfit that is as chic as it is patriotic, whether you’re going for a casual night-under-the-stars ensemble or a nineties-inspired slip dress and tee perfect for a picnic.

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3. Dye For Your Country – If you’ve got a tie-dye piece in a red- or blue-and-white hue, it’s exactly the one you should put on today. While you’ll still be wearing flag colors, the tie-dye distracts from the flag-color-ness of it all, takes it to a whole ‘nother level, if you will. We’d specifically go for a summery maxi or a firework-like motif.

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4. Star In Stripes – If you don’t want to veer too far away from the flag, we’ve got two words for you – skinny stripes. Thin lines are such a classic print that wearing red and white ones might not evoke Independence Day to the average passerby. Mimic those majestic stripes with a flirty candy-striper dress or off-shoulder top.

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5. Bare In Mind – And finally, if you decide to forgo striped or two-toned for a solid, monochromatic outfit, by all means! But we would suggest choosing something with a little pizzazz to break up the theme color – cut-outs, mesh insets, caged straps, exposed shoulders, etc. Something special! Today’s a celebration, after all…

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#GoJaneCam: Style Celebration

❤️ By GoJane Blog

Well, Janes… Tomorrow is Independence Day: The dead of summer has arrived! We know you’re now getting ready to spend your hard-earned day off at a festive picnic, barbecue, or family beach day, but we’ve been celebrating summer all week long on social media – breaking out the sunnies, sandals, and skin-baring styles in anticipation of the long weekend!

While you’re lounging by the pool or sitting backseat in holiday traffic, take a minute to catch up with us on Instagram by following our fashion feed @GoJane. As always, remember to hashtag #GoJane when you post a pic in our pieces. You could be our next featured style star!

Obsessed with our style? Click your favorite pics to shop them now!


Here’s something else to celebrate: A historical sitewide sale!


Sunnies 4 All: The Best Glasses For Every Face Shape

❤️ By Hannah Blu

While we take pride in sporting our sunnies all year long, we’re happy to announce that the ultimate season for shades is officially upon us. The sun’s out in full strength, which means it’s more crucial than ever to protect your peepers from harmful UV rays. (Say no to squinting, ladies!)

With so many styles of sunglasses out there, it can be a struggle to find the perfect pair for your face shape. But today we’ve taken the guesswork out of shade-shopping so you can spend your summer doing more important things…like sipping bottomless mai tais on the beach! All you have to do is identify your facial structure, and you’ll find your sunnie soul mate…

Wanna snag these shades? Simply click on your faves to shop them now!

Round: If you have a rounded face shape, it’s best to avoid small and circular frames, which tend to exaggerate fuller cheeks. Opt instead for oversized rectangular sunglasses or frames that boast angular lines. The goal is to define and elongate the face by emphasizing your cheekbones, much like you would with contouring makeup.

In The Octagon Wire Sunglasses See A New Angle Sunglasses All Angles Mirrored Sunglasses Modern Moment Cat-Eye Sunglasses Image Map

Square: When you’re blessed with a defined jawline and sharp cheekbones, squared or rectangular frames can look especially harsh. Soften your look with rounded sunnies that serve to balance out a strong facial structure. Frames with curved edges and cat-eye corners are excellent for square-shaped faces, as they give angular faces added length and lift.

A Bit Of Flare Round Sunglasses Around The World Mirrored Sunglasses Round Up Vintage Sunglasses Kitty Corner Mirrored Sunglasses Image Map

Heart: Aviator lovers, rejoice! These trendy frames are best for heart-faced gals because of their softly tapered edges, which complement the delicate narrowing of a heart-shaped face. Just remember to choose a frame that fits the size of your face; oversized aviators can easily overpower a small face, especially when you factor in colored or mirrored lenses.

Raise The Bar Aviator Sunglasses Vintage Vibes Cat-Eye Sunglasses Reflecting Pool Sunglasses Flying High Wire Aviator Sunglasses Image Map

Oval: We envy you ladies with oval-shaped faces… You can basically wear any style of sunnies you want! From aviators to rectangular frames to John-Lennon-esque round wire styles, you’re free to experiment with sunglasses in all shapes, colors, and sizes. But don’t stop there – since you clearly can go four-eyed, try out a pair of statement glasses for a totally chic look.

Vintage Icon Cut-Out Brow Sunglasses Grounded Brow Bar Aviator Sunglasses Flat Out Cool Resin 'N Wire Sunglasses See The Light Rectangle Glasses Image Map

Hot Stuff: 3 Must-Have Pieces For Summer

❤️ By Amy Tsai

This week we officially welcomed summer. (Okay, “welcomed” may not be the right word here. This SoCal heat wave is killin’ us right now…) Which means we can unabashedly wear our denim booty shorts and muscle tees to work and be like “(shrug) It’s summer!” if we get any weird looks from the boss.

But if you’re looking to step up your hot-day / hot-night style game, we’ve also got a few new and must-do pieces for this season. Hot stuff for you, hot stuff! So get your clickin’ finger ready – these all need to be in your cart like yesterday. Three days into summer, you’ve got no more time to lose…

See something you need? Just click to shop it now!

The Graphic Bodysuit – Statement tees are nice and all, but this summer it’s all about saying something with your body(suit)! We love all the sassy sayings we’ve been seeing lately, as well as the retro-cool Baywatch-babe high-cut silhouettes.

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The Maxi Romper – Is it a maxi? Is it a romper? All we know is it’s party in the front, pretty in the back! You can have that flowy goddess look while showing off your stems at the same time, not to mention keep cool as a cucumber while you’re at it…

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The Foldover LBD – Off-the-shoulder is everywhere this season, but we’re particularly fond of a Bardot cut with a foldover neckline. This completely bare-shoulder look can turn up the summer in any LBD, while the black keeps it as classic and chic as ever.

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#GoJaneCam: So Tied Up

❤️ By GoJane Blog

School’s officially out, and your social calendar is starting to fill up with pool parties, barbecues, and road trips with friends and fam. While you’ve been getting all tied up in fun summer activities, we’ve been getting tied up, too… In a more literal sense, that is! From dresses and bodysuits to booties and heels, it’s plain to see that lace-up everything has become our new love.

Take some time out of your busy summer schedule to enjoy our fashion follies on Instagram. Simply follow @GoJane to keep up with all of our latest style obsessions, and don’t forget to hashtag #GoJane for your shot at being featured!

Falling in love with our faves? Click the pics to shop them now!


Get on top of summer style with up to 50% off all tops and swim!


Summer Equation: Bodysuit + Shorts = ?

❤️ By Amy Tsai

If you’re like us, you want your summers totally fuss-free. With temperatures on the rise, it’s too hot to be running around putting together complicated ensembles. (Can we live?) At the same time though, we bet you’ve got an agenda full of hot-weather events coming up – bonfires, pool parties, even the occasional summer evening date, perhaps?

Well, the solution to all your outfitting problems is in this summer equation, and guess what, it’s totally foolproof: Bodysuit + Shorts = An outfit suitable for almost any event on your calendar this season. (And you thought you didn’t like math!) So sit back, relax, and let us walk you through three sample looks perfect for your summer schedge…

See something you like? Just click the item to shop it now!

Graphic Content  – Where better to wear a “Sex On The Beach” bodysuit than at the beach! If there’s a bonfire in your horizon, just slip into this graphic piece and some distressed jean shorts, and you can ride off into the sunset. We added strappy sandals, cool octagonal shades, a neon skinny belt, and a chambray cover-up for when it cools down at night. That is, if you let it…

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Outfit Of The Date – Got a hot date coming up? (In all senses of the word!) There’s no reason why you can’t wear some cute shorts instead of a dress or a skirt. We paired these adorable heart cut-offs with a plunging lace-up bodysuit to balance the sweet with a little bit of sexy. Just add a sleek clutch and some classic pop-of-color heels, and you’ve got your next #OOTDate.

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Tropical Thunder – There’ll be no stealing your thunder at your next swanky pool party, not with what you’ve got in your summer lineup. All eyelets will be on you in this flirty off-the-shoulder bodysuit and snug high-waisted shorts. Add a straw hat, quilted clutch, and tropical, lace-up, palm frond wedges, and your look will be even hotter than the weather. Tssssst (sizzle-sizzle)…

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You’re Cut-Off: Denim Shorts For Summer

❤️ By Amy Tsai

Today is the first day of June, which means only one thing: We can begin our official countdown to summer! While most of us don’t get summers off anymore (now don’t you miss school?) there’s still a more relaxed vibe in the air during these warmest months. One that makes you feel like you can finally pull out those worn-in, sun-washed, can’t-live-without summer staples: denim shorts!

And while we love our old, faded, made-from-torn-jeans cut-offs, lately we’re also really feeling some other jean short trends. We’ve put together a few today that you just have to give a go this summer. Ready to take a look? Just read on…

See a pair you have to have? Just click an item to shop it now!

New Threads – What’s one way to snazz up some denim if you’re singing the blues (literally) about your too-plain shorts? Embroidery! We love both the placed print variety, with embellished pockets and applique-like roses, and the tossed print look – scattered hearts or abstract tribal-inspired motifs that look like jewels. These shorts are gems themselves, don’t you think?

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Long Story – Now, don’t get us wrong. We love short-shorts, daisy dukes, even cheek-baring high-cut denim “spankies.” But recently we’ve been seeing more and more boyfriend and bermuda shorts of the jean variety, and we gotta say… Super chic. Especially the destroyed, bleach-washed kind that you can pair with a plain white tee and nude heels and wear just about anywhere.

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Flag This – You might not think American flag shorts are your thing (who is that patriotic), but hear us out. Our two-toned stamped version or the faded vintage-inspired pair would be amazing at any music festival, not just a 4th Of July picnic. And when else can you rock the stars and stripes this fittingly, right? So we say, this summer, why not let your denim flag fly!

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#GoJaneCam: Weekend Getaway

❤️ By GoJane Blog

We hope you’re currently enjoying a long weekend full of food, fun, friends, and family, whether you’re just chillin’ at home or on a mini-vacay at some exotic locale. For those of us who don’t have the time or money to go out of town this holiday, just leisurely scrolling through our Instagram feed will be like an instant getaway…

If that’s you too, we’d love if you would include the @GoJane feed on your next Liking spree. Need a little convincing? Here’s a little preview of our latest shoes, clothes, and accessories. If any of these items happen to make it from your wishlist to your shopping cart, don’t forget to hashtag #GoJane in the pics of you wearing our stuff. ‘Cause you could totally be featured next!

Have to have it? Just click an item to shop it now…


Everything above is up to 60% off! Shop our Memorial Day Sale now…


#StyleHero: Why We Love Basics + 3 Ways To Wear ‘Em

❤️ By Amy Tsai

We’re not sure exactly when the word “basic” became a no-no, but it seems no one is supposed to like anything basic anymore. (And you definitely wouldn’t wanna be called it!) But today we’d like to speak up for all those basic bitches styles getting the bad rap, because they’re ridiculously versatile, never off-trend, usually affordable – in a word, awesome!

Which is why we’re declaring it our #StyleHero for the moment and showing you three ways a basic piece can improve the rest of your wardrobe and thus your life. By the end of this we think you’ll be bowing down and calling yourself a basic bit-… Fine, maybe you won’t go that far. But you know what we mean. Let’s get to it. All hail the basic!

See something you HAVE to have? Just click the item to shop it now!


1. Sheer Genius

With super sheer, barely-there styles all the rage right now, you might be wondering how you could possibly get on-trend without displaying your undergarments for the world to see. This is where a good basic comes in. Just find a fitted jumpsuit or a leotard romper in your skin tone, and you’ve got a barrier between undies and world that is slick enough to not spoil the illusion.

2. Statement Maker

You can’t truly, effectively make a statement with a statement piece if you’re wearing other statement pieces that distract from it, right? Well, there’s nothing like a basic (but still bangin’) minidress or a sleek (but still chic) sweater romper to put the spotlight on your stems and whatever strappy / glittery / neon / absolutely outrageous statement shoes are holding them up.


3. Layers Club

In the warm-season months, you’re not gonna wanna feel bogged down by your clothing nor get caught coatless by an unexpected chill. The answer? Layers! Basics are generally lightweight and therefore perfect for layering, whether it’s a bralette under a blazer or kimono or a cropped tee peeking out through a cool bomber jacket. Light in weight but heavy on style, we like to say.

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#GoJaneCam: Insta-Style

❤️ By GoJane Blog

Here at GoJane, we just love making things easy for you. When it comes to putting selfie-worthy outfits together on the fly, we’re all about simplifying the primping process with rompers, jumpsuits, and perfectly coordinated matching sets. Whether you’re club-hopping or window shopping, you won’t have to worry about a thing when you’ve got us on your side.

Another way we aim to please? With our Instagram feed! We post all the hottest styles and trends on our page daily, so just follow @GoJane to get the latest. And don’t forget to return the favor by hashtagging #GoJane whenever you don our attire – you could be featured next!

We know you love it all, so just tap the pic to shop in seconds!


Got your eye on something? Save even more with our sale on sale!


What’s In Our Bag: Beach Edition

❤️ By Hannah Blu

If you’re like us, you’ve been eagerly following the fashion happenings at the always exclusive, always très chic Cannes Film Festival. We love admiring the Cannes red carpet glamour, but it’s the breathtaking views of the French Riviera that have us experiencing some major #FOMO. In fact, we’re currently staring out our office windows wistfully daydreaming about the beach.

Therefore, we saw fit to aim this “What’s In Our Bag” at getting you ready for Memorial Day Weekend and beyond with a summery, beach-themed edition. Whether you’ll be cavorting through the Côte d’Azur or stay-cationing at your local beach hangout, these essential pieces will get you looking fabulously fancy without breaking the bank…

Wanna cop our beach staples? Simply click on your faves to shop them now!

Sail Away Woven Sun Hat Stylish Escape Beach Kimono Right Places Lace-Up One-Piece Swimsuit Stylish Escape Beach Kimono No Fail Faux Leather Slide Sandals Set Sail Anchor Beach Tote Bag Starboard Bow Nautical Stripe Clutch Square It All Mirrored Sunglasses Set Sail Anchor Beach Tote Bag Image Map

Stylish Escape Beach Kimono No Fail Faux Leather Slide Sandals Set Sail Anchor Beach Tote Bag Set Sail Anchor Beach Tote Bag Square It All Mirrored Sunglasses Starboard Bow Nautical Stripe Clutch Image Map
  • Beach Tote: What could possibly be more beachy than anchors and boat rope? Plus, this roomy tote can carry all of your essentials and then some!
  • Swimsuit: One-piece suits are all the rage right now. This sleek number is totally on-trend and ideal for the early days of summer when our beach bods aren’t quite on point yet.
  • Sunglasses: These oversized transparent shades add a dash of glamour to your beach look. Plus, their mirrored lenses will protect your eyes and prevent you from squinting, which causes premature wrinkles.
  • Sun Hat: A resort-chic, wide-brimmed sun hat is the perfect way to protect that precious face of yours while allowing you to pretend that you don’t see the creeper checking you out nearby.
  • Swim Cover-up: This bohemian beach kimono has you covered (literally!) when the cool ocean breeze starts to pick up. Not only is it practical, but the subtle print and tassel trim also make it a super stylish topper for your suit or your post-beach outfit.
  • Slide Sandals: We can’t be bothered with buckles and straps once we hit the sand, which is why we love these easy-to-wear woven slides that are perfect for beach day.
  • Sunscreen: We can’t stress this enough: Wear sunscreen at all times!!! And we don’t mean gingerly applying before you leave the house and then forgetting about it. Slather yourself in the stuff and reapply generously throughout the day.
  • Lip balm: Your lips have some of the most delicate skin on your face, so don’t neglect that pout! Kill two birds with one stone and opt for a multi-tasking balm with SPF – it’ll add loads of moisture while protecting your lips from the sun’s damaging rays.
  • Makeup Bag: It’s inevitable – sand and water always manage to get into our stuff. There’s nothing we hate more than sand in our favorite lip balm, so we always pack our products in a handy makeup bag. Bonus: This cute pouch doubles as a wristlet that fits your phone, keys, wallet, and other essentials!

Pack your own summer beach bag with more of our hottest picks!




Find It + Win It: Dare To Bare

❤️ By GoJane Blog


Congratulations, Adrienne Millow!

Thanks to everyone else who entered! Click here to shop this dress now 🙂

Want a chance to win this “vintage-inspired” dress? All you have to do is find it on! Just comment below with a link to the item by 12PM on Thursday, May 19th, 2016. 

Good luck! Click here to begin searching now…


Only one unique entry per person, per email address. Winner will be contacted at the email address provided. He or she will have until Thursday, May 26th, to claim the prize. Please note that only correct entries posted to this blog post will be considered. Customers shipping to international addresses will receive store credit in the amount of the prize. Happy searching!

Need some heels to complete the look? Start by shopping our sale!


Dressed To Thrill: Full Summer Looks For Under $75

❤️ By Amy Tsai

When we think about dressing up for any occasion, it’s hard not to picture a dress as the focal point. (Come on, the word “dress” is right there in the phrase!) Today we thought we would put together a few ensembles built around dresses that are perfect for your upcoming summer special events.

And guess what? Every single complete outfit is currently under $75! Yup, we’re talking head-to-toe looks – dress, shoes, jewelry, and/or accessories. Even bags! How can you beat that? Well, you can’t. So come with us now and take a look! Your next outfit of the day or night could be just clicks away…

See a piece you have to have? Just click the item to shop it now!

Ballet / Symphony

If your significant other shows up one day with ballet or symphony tickets, first congratulate yourself on finding a both thoughtful and worldly partner and then put on this sweeping maxi, silver heels and earrings, and a cute little dog face ring for an element of whimsy on a sophisticated night.

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Black Tie Affair

Got something even more formal on the agenda? A plunging lace maxi is glamorous enough for a black tie affair but airy enough to wear on a warm summer night. Don’t forget to accessorize with a gold foldover clutch, dangling jeweled earrings, and simple but sexy strappy heels.

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Afternoon Tea / Garden Party

Whether you’re on your way to Grandma’s for afternoon tea or a fancy garden party with society’s elite, a floral fit-and-flare is perfect for the occasion. We’d add pops of complementary colors to the look, like sea green wavy-strap heels and not one but two kitty cat accessories – pink sunnies and an adorable ring.

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Boardwalk / Luau

You can’t go through summer without at least once heading to the beach or boardwalk. And this strapless maxi will whisk you away to a tropical locale – you’ll feel like you’re at a luau in Hawaii even if you’re really on the Jersey shore. Just remember to bring a vacation-ready tote, statement jewelry, and chunky heels to complete the breezy look.

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Boat Ride

If you prefer to leave the pier, we’d go with this continental-chic checked trench dress and chunky faux denim heels, perfect for any boat ride, whether yacht or tugboat! And a seafarer like you must also make sure to pack a nautical clutch and big movie star sunglasses. Although we have a feeling you will be shining brighter than the sun in this look.

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Makeup Monday: Ombre Lips From Dawn To Dusk

❤️ By Hannah Blu

Summertime is almost here, and your social calendar is beginning to fill up with wedding receptions, graduation parties, and weekend getaways galore. The warm weather season brings with it unlimited opportunities to incorporate refreshing pops of color into your wardrobe and your makeup routine.

For long summer days, swear by a fresh, flirty, popsicle-stained lip that exudes an effortless vibe. And for those hot nights… A sexy, sunset-inspired ombre lip adds some major sizzle to your look. Today we’ve broken each of these gradient lip looks down into four easy steps – for maximum impact with minimal fuss.


What You’ll Need:

  • Skin-toned concealer or nude lipstick (We used Glossier Stretch Concealer)
  • Coral/orange lip stain (We used Revlon Balm Stain in “Rendezvous”)
  • Clear lip gloss (We used Lancome Juicy Tube in “Hallucination”)
  • Bright pink lip liner (We used NYX Lip Pencil in “Fuchsia”)
  • Bright pink lipstick (We used Maybelline Color Sensational lipstick in “Vivid Rose”)
  • Coral lipstick (We used NYX Soft Matte Lip Cream in “Buenos Aires”)

What You’ll Do:

Popsicle-Stained Ombre Lip

  1. Apply a nude lipstick or skin-toned concealer to even out the natural lip color.
  2. Apply coral/orange lip stain or lipstick to the center portion of the lip.
  3. Using a lip brush or your finger, blend the edges outwards.
  4. Apply clear lip gloss.

Summer Sunset Ombre Lip

  1. Precisely line the lips with bright pink liner.
  2. Apply bright pink lipstick to the outer portions of the lip, leaving the inner part bare.
  3. Dab coral lipstick onto the center portion of the lips.
  4. Lightly press the lips together to blend. Apply more product if necessary.

#GoJaneCam: Summer Sneak Peek

❤️ By GoJane Blog

This week has been all about giving you guys a sneak peak at what summer looks like here at GoJane. We’re starting to break out the sporty swimsuits, tropical prints, and strappy sandals in anticipation of the dog days that lie ahead. So far, the upcoming summer season is shaping up to be a stylish one! You can see what’s in store by staying up-to-date with our social feed.

Simply follow @GoJane on Instagram and remember to hashtag #GoJane when you ‘gram a pic in our gear – you might see your post pop up on our page!

Wanna get your hands on these goods? Just click the pic to shop!


Dress to impress with our season’s best styles on sale now!


Play It By Ear: DIY Chain-Back Earrings

❤️ By Amy Tsai

Spring is known for a lot of things: daylight saving time, festival season, April showers that bring May flowers… And of course, spring cleaning! Question: Have you gotten to your accessory stash yet?

We’re all guilty of hoarding jewelry that hasn’t been worn in ages and then buying more, right? Well, what if you could create new jewelry with the pieces you already have? That’s right, all you need are a pair of pliers and some old jewelry to create a pair of DIY chain-back earrings. Come on, let’s show you how!

What You’ll Need:


  • An old/unused/broken necklace or body chain with thin chain and small connector rings
  • Scissors
  • Pliers
  • Earrings of your choice

What You’ll Do:


1. Harvest the necklace or body chain for parts! (We found a broken body chain that was a goldmine – no pun intended.) Use scissors to cut a strand of thin chain and trim it to your desired length. (Ours was two inches.)

2. Using your pliers, remove two jump rings (those little round rings that connect chains and charms to each other), then pull one through each end link. Pro-tip: When opening a jump ring, pull one end toward you and the other away from you to create a coiled C. Pulling the ends apart in opposite directions could weaken or distort the ring.

3. Close the jump rings with the pliers by pulling the ends back toward one another. Now you have your chain, which can be worn with one earring or two, depending on your piercings!


4. For a single earring, loop one ring around the post, and insert the earring. Then attach the second ring behind the lobe and secure it with the backing. For two earrings, simply attach the second ring to the back of the second earring and secure.


But don’t stop there! Get creative with double-sided backdrop earrings, jacket earrings, hoops, necklace charms, and more. Take apart your jewelry and put it back together again! You can mix-and-match your way to an infinite earring collection. All by just playing it by ear…


Find It + Win It: We Heart You

❤️ By GoJane Blog


Congratulations, Caitlin!

Thanks to everyone else who entered! Click here to shop this bodysuit now 🙂

Want a chance to win this “modified surplice front” bodysuit? All you have to do is find it on! Just comment below with a link to the item by 12PM on Thursday, May 5th, 2016. 

Good luck! Click here to begin searching now…


Only one unique entry per person, per email address. Winner will be contacted at the email address provided. He or she will have until Thursday, May 12th, to claim the prize. Please note that only correct entries posted to this blog post will be considered. Customers shipping to international addresses will receive store credit in the amount of the prize. Happy searching!

Swimsuit season is here! Shop our summer sale for major swim and sandal steals…


You Nauti Girl: The Unsinkable Nautical Trend

❤️ By Amy Tsai

Tides are forever turning in the ebb and flow that is fashion, but one classic trend always seems to stay afloat, buoyed to our hearts, continually making waves, as ubiquitous as a lighthouse by the shore. Duh, we’re talking about the nautical trend! Last year’s resort collections predicted yet another rise in nautical details for Spring 2016…not that they’d ever really go away.

But lucky for us non-catwalkers, the nautical look is as easy as it is iconic. And the great thing is you don’t need an actual yacht party invite to look like you belong in the video for “I’m On A Boat.” Today we’ve compiled some tips, along with a few looks, to show you how to do this nautical thing right. (As if we’d ever steer you wrong!) So let’s just jump right in, shall we?

Nauti by nature? Click an item to shop it now!


The A-B-Seas

First things first, the basics. The three easiest ways to dress nautical? One, stripe right: Just put on stripes and you’re halfway to nauti land. Two, salute the flag: Wearing red, white, and navy takes you the rest of the way. And three, hit print: You can also go in a more literal direction with whimsical patterns like ropes, anchors, boats, and even lobsters!


Aye-Aye, Captain

The nautical trend evolved from 19th-century French naval uniforms, so you’ll find yourself in shipshape if you just emulate the seafarer at the helm of it all – the captain! A modified blazer (really anything with lapels), especially one with gold coat of arms buttons, will give you the sophisticated look of a worldly traveler…without the scraggly beard!


All Aboard

But you don’t have to limit yourself to the captain’s closet. ‘Cause we all know from Fleet Week that sailors dress pretty fly themselves, with those signature white and blue tie-front uniforms. You can follow suit with a pussy bow blouse, a scarf fashioned like an ascot, or a dress with knotted ties around the neck, sleeves, or waist.


Maritime Merry Time

If you’re worried about falling overboard into costume territory, we say just go with a romper. The cool, carefree one-piece (“romp” is in its name!) epitomizes that easy, sea-breezy beach vibe, and to really evoke the nautical element choose one with rope detailing, a flowy silhouette, or a vacation-ready halter. Accessorize accordingly, and you’ll be saying “Ahoy!” in no time.


#GoJaneCam: ‘Gram And Go

❤️ By GoJane Blog

We know some of you live a fast-paced life of grab-and-go meals and work-while-you-wait commutes and don’t always have time to keep up-to-date with all things GoJane on social media. Which is why we gather all of our daily Instagrams into one mega-post every Sunday – when we all do a little winding down and catching up.

If you do have time though, don’t forget to follow @GoJane on Instagram, post your best GoJane pics, and hashtag #GoJane for a chance to be featured. We wanna see what you’ve been up to too. In the meantime, check out what we ‘grammed this week…

See something you like? Just click it to shop it now!


And don’t forget! Save up to 60% at our sitewide shoe sale…


Find It + Win It: Side Show

❤️ By GoJane Blog


Congratulations, Briana Griggs!

Thanks to everyone else who entered! Click here to shop this bodysuit now 🙂

Want a chance to win this “muscle tee” bodysuit? All you have to do is find it on! Just comment below with a link to the item by 12PM on Thursday, April 21st, 2016. 

Good luck! Click here to begin searching now…


Only one unique entry per person, per email address. Winner will be contacted at the email address provided. He or she will have until Thursday, April 28th, to claim the prize. Please note that only correct entries posted to this blog post will be considered. Customers shipping to international dresses will receive store credit in the amount of the prize. Happy searching!

Need some shoes to go with this look? Check out our sitewide shoe sale now!


Floral Support: Oversized Flower Prints!

❤️ By Amy Tsai

They say April showers bring May flowers, but to be honest…we can’t wait that long! Oversized florals are already everywhere lately, and we especially love them on articles of clothing that just scream spring – rompers and matching crop top sets.

So today we’ve rounded up some of our favorite floral print items, along with what makes them so special to us. We’re pretty sure you’ll find yourself sprung for at least one, but don’t be surprised if you end up falling for the whole bouquet! 💐💐💐

See something you’d totally wear? Just click the pic to shop it now!


A Rose By Any Other Name: …would look as sweet! Classic long-stemmed roses make this a timeless print, but the vivid color scheme has all the pop you need to rose to any special occasion.


Draw Your Own Conclusion: Speaking of pop, we love the pop art quality of this retro yet whimsical print of cartoon flowers. The pattern may be simple, but it juxtaposes perfectly with the high fashion silhouette.


Stamp Of Approval: Don’t think you need color to make a huge impact though. This monochromatic tropical print romper transports us to some island getaway just like that. No passport necessary!


Sew In Love: Or if your trip is to Coachella, you need this embroidered Most Likely To Show Up Every Other Festival Look look. The pattern is cute, the dark background edgy, and the overall neon effect works for day or night.


All The Trimmings: There’s also something to be said for how well floral prints play with others. We love the way this particular flower, along with its complementary cultural-inspired pattern, gives off a perfect paisley effect.


Paint Yourself A Picture: When all’s said and done, you just want a floral print that will play you up as the masterpiece you are, and a soft painted flower pattern will do just that – allow you to blossom!

Prom Story Short: Glam VS Girly

❤️ By Hannah Blu

With the big day fast approaching, you need the perfect prom ensemble to make this momentous occasion one you’ll always remember. Whether you’re flying solo, turning up with your squad, or dancing the night away with bae, a short dress is totally the way to go for 2016. Prom is a celebration, after all — why not wear something you can actually get down in?

Which is why we’ve put together two foolproof looks that’ll make you the envy of all your gown-wearing girlfriends come prom night…

Something tickling your fancy? Just click on the item to shop it now!

Go For The Glam

You don’t need to sport a ball gown to be a total prom glamazon. In fact, this chic bandage dress is about as glam is it gets! The one-shoulder look has that red carpet wow-factor, and your legs will look miles long in a pair of sleek white heels. Top it all off with understated accessories and a pop of color on the lips – you’ll be rocking that dance floor in style!

One At A Time Bandage Dress Double Love Triangle Earrings Line Of Work Cuff Bracelet Duo Exotic Snakeskin Envelope Clutch Exotic Snakeskin Envelope Clutch Exotic Snakeskin Envelope Clutch NYX Hydra Touch Powder Foundation Perfect Pout Glazed Lip Paint Power Walk Faux Patent Heels Image Map

It’s Gotta Be Girly

If pretty patterns are more your thing, this ultra feminine outfit is right on point for your prom night. A flirty floral-print dress is bumped up a notch for the big dance with sparkling statement jewelry and leg-enhancing nude heels that boast a special glitz and glam of their own. All that’s left is a slick of bright, bubbly pink lipstick, and you’ll be ready to make some lasting memories!

Garden Variety Fit 'N Flare Dress Garden Variety Fit 'N Flare Dress Garden Variety Fit 'N Flare Dress Garden Variety Fit 'N Flare Dress Wrap Your Present Jeweled Velvet Heels Glitzed Out Necklace Set Weave Together Rectangle Clutch NYX Hydra Touch Powder Foundation NYX Matte Lipstick Image Map

Model Behavior: Jessica The Freckled Wonder

❤️ By Amy Tsai

Ever wondered “Who’s that girl!” while scrolling through our website? We’re not surprised. Which is why we thought we should introduce you to some of our favorite GoJane models. First up? Jessica! Here’s how she answered our Model Behavior Getting-To-Know-You Survey…

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Model Behavior Getting-To-Know-You Survey

Name: Jessica Motes

Current Obsessions: Pilates, frozen yogurt

Forever Obsessions: Sweets, sushi, fashion and art, red lipstick

Man / Woman Crushes: My boyfriend and Tom Hardy / Gisele Bundchen and Megan Fox

Hobbies: Gym, ice skating, hiking

Items I Collect: Shoes, purses

Favorite Food / Restaurant: Sushi / Niko Niko

Movies / TV Shows I Love: Pulp Fiction, Breakfast Club / House Of Cards, Homeland

Music / Artists I Love: Banks, Lil Silva, Angus And Julia Stone

My Ideal Sunday Consists Of: A day at the beach on a boat

My Ideal Sundae Consists Of: Cookies and cream, coffee ice cream with lots of colored sprinkles

For Karaoke Night I Would Kill It Singing: Journey – Don’t Stop Believing

My Superhero Name And Power Would Be: Freckled Wonder / Cure diseases (cancer)

I Cannot. Freaking. Wait. For: Summer


Don’t forget to follow Jessica on Instagram @jessicam23 and Snapchat @jessica_motes. In the meantime, check out these pics of Jessica in her favorite colors (black, red, and pink!) and some of our favorite pieces…

Think something would look good on you too? Just click the photo to shop it now!

Image Map

Image Map

Image Map

Fashion Throwback: ’90s Revival

❤️ By Hannah Blu

There are certain aspects of ’90s fashion that we’d rather not remember – we’re looking at you, windbreaker pants that could be unzipped into shorts or capris (*cringe*). But like all eras eventually do, the ’90s have been experiencing a major fashion revival lately…  And we’re totally diggin’ it.

That’s right, folks – the ’90s are back in all their glory. The Backstreet Boys are reunited, Fuller House is a thing, and we’re all rocking tattoo chokers like we invented the damn things. But the ’90s were also a tumultous time, style-wise, which is why we’ve compiled a go-to guide for embracing this rad fashion renaissance the modern way.

Think we’d post pics without making them clickable? AS IF. Just tap your faves to shop ’em now!

Not-So-Clueless Chokers

’90s-inspired chokers have been spotted on all your favorite celebs and style icons. That’s because they provide a chic way to add an edgy, it-girl element to your look. (Think Kate Moss and Winona Ryder circa 1995.) And while the tattoo chokers we collected in middle school are still hot today, fashionistas are now bringing the look to a new level with layered chokers in mixed materials.


Totally Tight Crop Tops

These days, crop tops aren’t just a trend – they’re a way of life. But did you know this midriff-skimming top had its big break in the ’90s? The Spice Girls brought it to the forefront of fashion, and who could blame them? What better shows off your toned tummy than a cute cropped tee! Now crop tops dominate both runway and street, so we think these babies are here to stay.


Super Fly Overalls

We admit it – overalls were our jam back in the day, especially when worn with one shoulder strap casually unhooked. Well, we’re happy to tell you that they’re back and cooler than ever. Gone are the days of frumpy dungarees – today’s overalls are gussied up with svelte silhouettes and deliciously distressed details for a more contemporary vibe.


Wonderfully Wicked Jellies

Time to rejoice – jellies aren’t just for tots anymore! This ’90s kid favorite is all grown up now, boasting edgy upgrades like lug soles, platforms, and sky-high wedges. Don’t worry, though – the glitter-laden jellies you loved as a child are still all that and a bag of chips!


Bitchin’ Combat Boots

We can’t say we envied Angela Chase’s love life (although Claire Danes did get to smooch ’90s mega-babe Jared Leto 😍), but we definitely recall being super jelly of her grungy-chic combat boots on My So-Called Life. Combat boots have come a long way since ’94. Today colorful patterns and heel variations continue to rejuvenate this timeless grunge look.


Can’t get enough of our goods? Shop our sitewide sale going on now!


Sign Us Up: Your Spring Shoe Horoscope

❤️ By Amy Tsai

My name is NO. My sign is NO. My number is NO. You need to let it go…

Meghan Trainor will tell you. There’s no need to give out your personal info just ’cause someone you met in da club dropped you some cheesy pickup line. Although… We’d actually like to know your sign ourselves. But don’t worry, our intentions are good – we just wanna help you find your perfect spring shoe.

That’s right! Today we’ve rounded up twelve can’t-miss shoes, each one reflecting the traits of the zodiac sign it’s been assigned. So all you have to do is find your sign in the photos, then scroll down to read why that shoe is best for you! (Don’t forget to comment below to let us know how close we got 😉 )

Remember, all the shoes are clickable! Just give your fave a tap to shop it now…


Aries (3/21-4/19) – Only someone as courageous as you could pull off knee-to-toe rainbow! And anyone who objects? Your enthusiasm about these gladiator sandals will bring them over from the dark side.

Taurus (4/20-5/20) – A shoe with this many loops and laces requires someone as patient and dependable as you are. And that virtue will be rewarded with the two cutest little tassel ends…plus an easy rear zipper!

Gemini (5/21-6/20) – A clever girl like you knows it’s hard to dress down heels. Which is why you would opt for something adaptable like you and like these chunky black booties. Which are as chic with jeans as they are with a dress…

Cancer (6/21-7/22) – Loyalty is one of your best traits, so we wouldn’t be surprised to see you sticking to a tried and true classic like the pointy pump. And these stilettos will care for you like you care for everyone else in your life.

Leo (7/23-8/22) – It’s no coincidence that the word “leopard” starts with the word “leo.” Only a confident person like you could pull off animal print and do so in flats as chic and sexy as any pair of heels we’ve ever seen.

Virgo (8/23-9/22) – The ankle strap silhouette is super reliable, just like you, and being as analytical as you are, you know that these particular heels with the clear PVC panels will make your feet look amazing.

Libra (9/23-10/22) – You’re a social butterfly, so of course you need some going-out, having-fun shoes! These wedges will not only be a topic of conversation, but in them you’ll achieve the balance you’re always looking for.

Scorpio (10/23-11/21) – A passionate girl like you needs a passionate color like this. While hot fuchsia may be a difficult color for most, you’re resourceful enough to know how to pair it with almost anything in your closet.

Sagittarius (11/22-12/21) – You pride yourself on your independence, which is why you don’t need no man or woman to carry your stuff for you. Your idealism pays off when you find that these boots have a pocket perfect for your phone.

Capricorn (12/22-1/19) – You’re responsible enough to know that you can’t wear heels all the time. But that doesn’t mean you’ll just accept any ol’ flat or wedge either. It would have to be something ambitious, just like you…

Aquarius (1/20-2/18) – The humanitarian in you will love that this pair promotes nature. It also has your originality – whoever thinks of putting all of a shoe’s detail in the heel? Actually, you probably did.

Pisces (2/19-3/20) – You’ve got a wild imagination, but even you couldn’t have pictured these intricate gladiator heels. Just have some of your signature compassion when someone asks where you got them. And tell them!

#GoJaneCam: Post Up Here

❤️ By GoJane Blog

Happy Sunday, Janes! We know you’re probably still hungover from St. Paddy’s Day festivities (and recovering with our tasty green smoothie), but don’t worry – you only need to lift one little finger to stay up-to-date on everything @GoJane-related.

Just tap “Follow” on Instagram and don’t forget to hashtag #GoJane when you post a pic rocking our gear. You could be our next featured style star! In the meantime, take a peek at everything we’ve been loving for Spring this week…

(FYI, all our pics are clickable. Just tap your fave to shop it now!)


While you’re at it… Don’t miss our sale on bottoms, boots, and booties!


Gettin’ Lucky: Green Smoothie Recipe

❤️ By Hannah Blu

Spring is finally here, and St. Patrick’s Day is almost upon us! As much as we’d love to down a few celebratory pints of Guinness come Happy Hour tomorrow, we know that many of you lovely ladies are watching your girlish figures in preparation for beach season. That’s why we’re bringing you a healthy and delicious alternative to the typical St. Paddy’s Day beverage fare.

Our Lucky Green Smoothie is chock-full of beneficial ingredients to help you stay on track, meet your #FitnessGoals, and get that #BikiniBod in shape. Plus, it tastes so good you won’t even miss the whiskey!

smoothieWhat You’ll Need:

(Makes 2 large servings)

  • ½ cup torn kale leaves
  • ½ cup spinach leaves
  • 1 cup torn romaine lettuce
  • 2 small pears, chopped
  • 2 small bananas, chopped
  • ½ cup chopped cucumber
  • 1-2 cups coconut water
  • 1½ tablespoons fresh mint
  • 1 tablespoon fresh parsley
  • 1 lemon, juiced
  • ½-inch slice of fresh ginger, peeled



…and that’s it!

But if you simply can’t resist throwing back a few festive libations in honor of your Irish heritage, don’t fret. Just blend up a detoxifying Lucky Green Smoothie afterward and head to the gym to sweat it out. And we’ve got the active gear you need to do it!

 Gotta have it? Just click on your fave item to shop it now!

Workout Plan Sports Bra Workout Plan Active Leggings Making Gains Sports Bra Making Gains Active Leggings Space Station Sports Bra Space Station Active Leggings Image Map

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