Sneak Peek + BTS: Felines, Florals, & A Little French

We’ve got some serious girl power happening in the studio this week. Can you tell? Feline sunglasses that are reminiscent of Catwoman, outfits that remind us of Rosie the Riveter, and headpieces that give off a total Cleopatra vibe. And our models are giving them all a modern, independent woman flare. So, what pieces are making you feel especially empowered this week?

P.S. All pieces pictured will be available on our New Styles page soon!

Sneak Peek + BTS: Jewelry, Jeans, and Jammin’

Did you feel that? Our models are oozing cool all over the place. And so are all our new styles. Who knew there were so many ways to wear denim? And who knew unicorns could look so crazy cool? Be sure to let us know which ones are your favorite!

P.S. All pieces pictured will be available on our New Styles page soon!

July 2013 Lookbooks: Naughty By Nature, Forever Young & Last Friday Night

Sneak Peek + BTS: Leopard, Lace, & Livin’ the Dream

One word pretty much sums up all the clothes we got this week: Fabulous. We’re totally stocked up on leopard printed everything, body chains, lace, and tons of glam shoes. We’re having trouble resisting adding, well, everything to our own closets. What pieces are you loving most?

P.S. All pieces pictured will be available on our New Styles page soon!

Sneak Peek + BTS: Pink Ladies, Pizza, & Pouty Faces

In case you hadn’t already noticed, our models are a whole lot of fun and a whole lot of fierce. We’re pretty sure these pictures are evidence of that. And all the funky, fabulous, and animal prints we’ve been getting in lately are only adding to their ferocity. What pieces are getting you excited this week?

P.S. All pieces pictured will be available on our New Styles page soon!

Sneak Peek + BTS: Diamonds, Daisies, & Dance Moves

School’s out, the sun is hot, and the beach is calling. And we have to say, it’s got us all feeling pretty happy. Of course, a girl needs the perfect summer wardrobe to go with the perfect summer, and we’re loving all the short hemlines and cut-offs we’ve been getting lately. Be sure to scroll through, and let us know what you’re loving most!

P.S. All pieces pictured will be available on our New Styles page soon!

June 2013 Lookbooks: Viva L.A., Summer School, Homegrown

Summer is here and we can already tell it’s gonna be a hot one! As school ended for a lot of you and summer wiped out everyone’s agenda, we thought it was a perfect time to enjoy the sights of the West Coast’s most infamous city in Viva L.A., pay homage to the bad gals of Summer School, and get ready for America’s favorite holiday in Homegrown. Take a look at this month’s outrageously cool lookbooks and see exactly what makes this time of the year so damn hot!

Loving these looks? We thought you would. Find them all on our Shop By Outfits page…

Sneak Peek + BTS: Mesh, Munchies, & Matching Sets

Summer is in full swing, and we’re not meshing around. Or rather, we totally are. With the temperatures rising, we are fully appreciating all the cropped tops, mesh accents, and bathing suits we’ve been getting. A girl’s gotta keep cool, right? And we prefer to do it in style. Be sure to let us know what items you’re lusting after for the summer!

P.S. All pieces pictured will be available on our New Styles page soon!

Sneak Peek + BTS: Fringe, Flags, & Funny Faces

What do you get when you cross fringe, flags, and funny faces? A pretty amazing photoshoot. And obviously, some awesome clothes. We’re especially excited about all the wild prints we’ve been getting in this week. Which pieces are your favorite?

P.S. All pieces pictured will be available on our New Styles page soon!

Sneak Peek + BTS: Graphic Tanks, Gladiator Sandals, & Glamour

What do models do between outfit shots? Fix up their hair, do their nails, have fits of laughter, and dance the robot, of course. This week, we’re loving all the summer sandals and tanks that have been arriving. They make us long for summer days on the beach. Which are almost here! What new pieces are you dying to add to your closet?

P.S. All pieces pictured will be available on our New Styles page soon!

GoJane Lookbook: May 2013

May was a month full of sun, fun, and flirty styles. We are totally loving the warmer weather and we aren’t waiting another second to show some skin in lighter fabrics and brighter colors. Take a look at this past month’s lookbook and get ready to drooooooool.

Loving these looks? Find them on our Shop By Outfits page!

Sneak Peek + BTS: Mohawks, Metallics, & Matching Sets

What happens when your models are buddies? You end up with some pretty awesome pictures. This week, not only have we been lusting over all the new duds, but we have been having major hair revolutions. I mean, vintage curls and mohawks? It doesn’t get much better than that. We know it’s hard to choose, but what new pieces are you loving most?

P.S. All pieces pictured will be available on our New Styles page soon!

Sneak Peek + BTS: Cuffs, Cowboys, & Cut-Outs

What do British Flags, neon pants, and Woody hats have in common? They’re all on GoJane’s Love List! We’ve been loving all the bright summer clothes we’ve been getting in lately, and we’re especially obsessing over all the fabulous hats. Really, there isn’t a better summer accessory than a cool hat. Except maybe a sweet pair of sunnies. Be sure to let us know what your favorite summer picks are!

P.S. All pieces pictured will be available on our New Styles page soon!

Sneak Peek + BTS: Tribal, Tie-Dye, & Tulle

In case you hadn’t already noticed, we have some amazingly silly models. Obviously gorgeous, but they all have a pretty great sense of humor to go with those long legs and perfect tresses. So naturally, they’ve been having a blast modeling all our new warm weather styles together. But really, how could tons of fringe and tie-dye not put you in a good mood? What pieces are getting you a little giddy this week?


P.S. All pieces pictured will be available on our New Styles page soon!

GoJane Lookbook: April 2013

Sneak Peek + BTS: Hats, Hair, & High Heels

Our models were having a little too much fun rocking new jumpsuits, heels, and hats at our last photoshoot. Okay, we actually don’t believe there is such a thing as too much fun, but they were having a pretty grand ol’ time. Can you blame them, though? So many amazing clothes to try on. Take a peek at our latest arrivals, and let us know what you’re loving!

P.S. All pieces pictured will be available on our New Styles page soon!

Sneak Peek + BTS: Chains, Checkers, and Chocolate

As the temperatures rise, the clothes coming in are getting shorter and more sheer. And we love it. With loads of lace, flirty crochet, super hot mesh, and short shorts, we’re getting pretty excited about summer. So excited, that we can’t stop eating chocolate to celebrate. And neither can the models. Be sure to let us know what new pieces you’re loving!

P.S. All these pieces will be on the New Styles page soon!

Sneak Peek + BTS: Squiggles, Stripes, and Sweet Shades

We’ve been having tons of fun this week with all the new prints coming in. And so much warm weather white! We can’t resist the urge to pair white with white. It makes us feel like hopping on a yacht and cruising around the tropics. We’ll just use the money printed outfit to fund our trip. Which new styles are you totally crushing on?

P.S. You can find all these fabulous looks on our New Styles page within a couple days!

Behind the Scenes + Sneak Peek: Cool Tanks, Sexy Body Cons, and Sneaky Models

Remember when we caught our models “reading” before? Well, they were up to the same ol’ antics at our most recent photo sesh. Between gettin’ their learning on and showing off in our latest finds, the girls were all sorts of busy. Check out the BTS pics, and let us know what looks you’re loving. By the way, everything should be in New Styles soon.

GoJane Lookbook: March 2013

Meet GoJane Model, Emily!

Who’s That Girl?

Emily

We asked. She told…

Sign: Leo
Snack of choice: Pretzel M&Ms
Song that best titles your life: “We are Young” by FUN.
Beauty regimen: Wash my face with a special face wash for my skin and keep makeup off my face when I’m able to.
First “Oh shit, I’m a real model” moment: When I walked in my first LA fashion week when I was 14.
What did you want to be when you were younger: A singer…specifically Cher.
Ideal Sunday Funday: I’m really good at bowling, so I go every Sunday.
Currently hooked on: The TV show Face Off, since I want to get into makeup and prosthesis once I’m out of school.
Dream car: Porsche Carrera
Advice to aspiring models: Just keep going even when you want to give up! It’s a tough business that takes alot of hard work and dedication.
Follow Emily on Instagram: instagram.com/emilyid

Got any other questions for Emily? Comment below & she’ll personally answer you.

GoJane Lookbook: February 2013

Meet GoJane Model, Kouwai!

Who’s That Girl?

Kouwai for GoJane

We asked. She told…

Sign: Taurus. Yeah, we’re pretty cool!
Ethnicity: Liberian, Filipina & Chinese
Fave Snacks: Kit Kats & Cherry Lime Arizona Tea
Beauty regimen: I wash my face with water (no cleanser because my skin is sensitive) & I use a mild moisturizer called Cetaphil. I’m too lazy to apply makeup on the daily, so I usually only wear it for photoshoots.
Fave sound: The sound of nature. The sounds of waves, wind & animals. Being in that peaceful state of mind is beautiful.
Currently listening to: Beyonce’s “Crazy In Love!” Unfortunately, I’m crazy in love right now.
Song that best titles your life: “The Recipe” -Kendrick Lamar Ft. Dr. Dre
Perfect Sunday Funday: Chillin’ with my best friend Keelan and having him take photos of me.
What did you want to be when you were younger: Everything, haha! Model, musician, actress and I wanted to own a business. I still have those dreams today.
Life beyond modeling: More focus on my music career!
Advice for aspiring models: My best advice would be to practice (constantly taking photos and practicing your poses in the mirror). Also doing your research on everything there is to know about modeling (There are many scams out there). And of course please be YOURSELF many people let the industry destroy them. Just make sure you have true passion for this, it’s not all fun and games all the time.
Message to the fans: I just want to thank you all for your positive comments. I really appreciate that. Keep shopping with GoJane and never give up on your dreams! Keep it gee.
Follow her: kouwai.tumblr.com

Got any other questions for Kouwai? Comment below & she’ll personally answer you.

GoJane Lookbook: January 2013

GoJane Lookbook: December 2012

GoJane Lookbook: October 2012

Makeup How To: Bronze Beauty

THE LOOK

You’ve been diggin’ our weekly editorial shoots, haven’t you? We thought so!  Along with the always awesome clothes, the makeup artistry also plays a very important role in creating the best shots. So we’re gonna show you how to get this everyday bronzed-beauty look. Hey, I’m GoJane’s resident MUA, Kathleen Ty. And with my tote full of goodies, I’m about to serve you up some good face!

THE PRODUCTS

Eyeshadow: In the Buff (or any bronzy-brown palette), Blush: Glisten (or any glittery pink blush) & Blissful (or any peachy blush), Bronzer: Park Avenue Princess, Lips: Hope (or any pink-berry lip color), Eyeliner: EmphasEyes Waterproof Eyeliner (or any liner in black or blue), Mascara: Lights Camera Lashes! c/o Tarte Cosmetics

THE CHEEKS

Step 1: After creating a great canvas using your go-to primers, concealers and foundations, apply a bronzer to the cheeks, blending in an upward motion with a blush brush to help define the cheek bones.

Tip:  I like to spoil the skin with warmth. So for that touch of definition, I chose a matte-based bronzer.

Step 2: Apply a peachy blush lightly over the defined area, starting from the apples of the cheeks.

Step 3: Apply a glittery-pink blush over the peachy shade, using the same method.

Tip: Using two types of blush colors will help bring dimension to your cheeks.

THE EYES

I chose a bronzy-brown palette consisting of golden neutrals. I call this particular quad my silky sand box.

Step 1: Apply a light ivory shadow all over the eyelid, starting from the brow line with a flat round brush.

Step 2: With a round dome brush, apply a medium taupe shadow from the outer corner of the eye- blending it all the way to the lash line.

Step 3:  With a round dome brush, apply a darker shimmery-brown shadow from the corner of the eye- blending up towards the crease line.

Step 4: With a flat liner brush, apply the darker shimmery-brown shadow directly on the bottom lash line to add depth.

Tip: Shimmers are a great way to brighten up eyes, especially when you’re on-the-go or just want a quick pick-me-up around the eyes!

 Step 5:  Using a liner brush or an angled liner brush, apply black eyeliner from the inner corner of the eye sweeping it out in an angle.

Tip: Liner is a great way to bring out the eyes, by lining it as close as possible to the lash line it will give your eyes slight drama without overpowering the eyes. You can also switch it up by smudging and or lining the lash line with a different hue like blue.

Step 6:  Apply two coats of mascara starting from the root of the lashes, sweeping it in an upward motion.

Tip: Apply the second coat while the first coat is still fresh for a more dramatic look.

THE LIPS

Step 1: Apply a pink-berry lip color all around the lip line. Fill it in completely, starting from the center of the lip and pat to smooth it out.

Tip: For a less intense lip just dab it all over the lip for a light tint.

THE END

GoJane Lookbook: September 2012

Behind the Scenes + Sneak Peek: Rings, Bracelets, and Graphic Tees

Best part of this shoot? The accessories. As you’ll see, we managed to find a few cool things that we think you’re gonna fall in love with. Take a look and make sure to let us know what you’re loving.




Anything you’re in love with?

PS: As always, everything should be on our New Styles page soon!

Behind the Scenes + Sneak Peek: Polka Dots, Cool Bags, and Revealing Dresses

So, you’ll probably want to snag everything in this post because we’re featuring some pretty awesome pieces, including rompers, instant arm fiestas, and studded kicks. Check out the pics below and let us know what you’re seriously lusting over.




Anything you’re in love with?

PS: As always, everything should be on our New Styles page soon!

Behind the Scenes + Sneak Peek: Leopard, Leather, and Hats

Even though temperatures are still pretty hot here, we’re getting super excited about fall fashion. This week, we got in tons of chilly weather accessories including hats, legwarmers, and scarves. We’re also loving all the (vegan) leather goods we’ve been getting in lately. Leather is perfect for any season, but we are especially excited about moto jackets for fall. And just to perfectly top off our collection of new goods this week, we got a bunch of gorgeous leopard pieces. And kitty ear hair clips. They’re seriously almost too cute for words. Ready to start making your fall shopping list? Get to scrolling!

What are your favorites?

Check our new styles page soon to find all these fabulous items!

Behind the Scenes + Sneak Peek: Peplums, Fur Coats, and Ombre

Our most recent in-studio photo sesh featured tons of jackets, coats, and blazers. We have to admit that we started acting kind of silly as we planned dozens of different outfits around chain link printed bomber jackets that looked like something straight from the set of Fresh Prince of Bel-Air, thick faux-fur jackets that made us want to move somewhere downright Artic, and classic vegan leather jackets. But, jackets weren’t the only things arriving en masse- we also got in some fabulously feminine peplum skirts and punky hand bracelets. Wanna see all of the sweet new stuff that just arrived? Start scrolling.




Anything you’re in love with?

PS: As always, everything should be on our New Styles page soon!