Lookbook: Basic Instincts (Go With What Feels Right…)

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Mix and match these wardrobe staples to fit your mood. Coordinate them into something cute, layer them for something luxe, or slip them on for something sexy. Here’s proof that basic is far from… Continue reading

Find Her & Win It: Coachella Edition!

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Updated 4/14/14: Congrats, Judy Anderson! Correct link: http://www.gojane.com/97288.html We’ve got a treat for you Coachella Week One revelers! We are sending GoJane Blogger, Malinn Loci, out into the desert with this backpack full of treats… Continue reading

How To Wear A Bodysuit: A Guide To The One-Piece Wonder

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Us nineties’ kids remember the bodysuit well. Like jelly sandals (those are back too now!) and slap bracelets (sadly these are not, or else we would buy a dozen) the bodysuit was a… Continue reading

Fashion Designers & Their Famous Furry Friends

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Ah, it’s all about the finer things in life, isn’t it? And no one knows that better than famous designers and their furry friends. These precious pooches and coddled cats really live the… Continue reading

5 Types Of Rompers That’ll Save You Time

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Do you ever have that dilemma in the morning where you don’t quite know what to wear? You know, the one where you finally settle on a top only to realize that the… Continue reading

Fun In The Sun Type Dresses + Shop The Sale!

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As we stepped out of our front door this morning, we were greeted by something we haven’t felt in a while. Sunshine. Real, actual sunshine. Not the kind that is lurking behind grey… Continue reading

Lookbook: The Remix (Funky Fresh Version)

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We were feeling a bit experimental this week and decided to mix things up…literally. First we had our stylists pick out the hottest items they could find on our newest styles rack. Then… Continue reading

Find It & Win It: Jam On, Jellies!

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Updated 4/7/14: Congrats, Tarahsaint! Correct link: http://www.gojane.com/96541.html   The rules are simple: If you want to win the “throwback gem” of a prize featured in the photo below, all you have to do is… Continue reading

Style Crush: Emma Watson

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One of the biggest obstacles that young Hollywood faces is the ability to jump ship from child star to major star. Fortunately for Emma Watson, she’s waaay past that. Let’s face it, Hermione… Continue reading

How To: Ugly Shoe Trend

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It’s all over the runways and showing up on the blogosphere. That’s right… Pool slides, double buckle slippers, flatforms, mules, and granola girl styled sandals are all making a splash just in time… Continue reading

Do’s & Don’ts Of Festival Trends! How To Be Cool But Not Look Crazy…

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It’s festival season! Yaaaaaaaaaay! People all over the world are going to be spending these next few months packing in tons of music, booze, and bud(dies)! Since we’re nice people and want to… Continue reading

Top Of The Line: 5 Types Of Stripes You Need In Your Life

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We love stripes. And why wouldn’t we? You’d be hard-pressed to find another print in the fashion world that is more classic, more graphic, more versatile, more chic… The list goes on and… Continue reading

Lookbook: Sporty-Luxe

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Game On!  The stands are full, the cheers are deafening, and they’re all here for one thing. Think you have what it takes to be MVP? Prove it to ‘em.  

Find It & Win It: Crazy, Sexy, & Kinda Kaleidoscop-ish!

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Updated 3/31/14: Congrats, Nalini E.! Correct link: http://www.gojane.com/97188.html The rules are simple: If you want to win the “kaleidoscope”-inspired prize featured in the photo snippet below, all you have to do is find this… Continue reading

Microtrend: Overalls

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1. Destruction Manual Denim Shortalls, 2. Mineral Wash Denim Overalls, 3. Crazy Paisley Denim Overall Shorts Wondering what a mechanic, a farmer, and The Fresh Prince of Bel-Air all have in common? It’s… Continue reading

Suit Yourself: Hot Bikinis + Swimsuits From Our Fave Movies

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There’s nothing like seeing a shit ton of beautiful movie stars with hot bikini bods on a gigantic movie screen to get you excited about some summer fun. In fact, a few of you… Continue reading

Tuesday Tunes: BANKS

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It’s all about the Tuesday tune-age over here at the office. We’ve been thinking about Coachella since it’s coming up (yay), and one of our favorite up-and-coming artists, BANKS, will be there (yay,… Continue reading

3 Must-Have Springtime Sandals + Up To 50% Off Sandals Sale!

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Your feet have been cooped up in socks, boots, and sneakers all winter. Don’t you think they deserve a spring breakout! We’ve got three sandal styles that every girl must-have, must-rock, and must-love… Continue reading

Lookbook: Spring Breakaway

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Toss those books aside, shut down that laptop (or tablet for you cool kids), and tell your professors to suck iiiiiiiiiiiiiit! It’s spring break season, and you’re out this mug! It’s time to… Continue reading

Find It & Win It: Fun, Flared & Flirty!

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Updated 3/24/14: Congrats, Whitney Evans! Correct link: http://www.gojane.com/94998.html   The rules are simple: If you want to win the “flirty, acid washed” prize featured in the photo snippet below, all you have to do… Continue reading

Spring Has Sprung! 6 Dresses, 6 Destinations

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Ahh. The sun is shining, the birds are chirping, and the air is all kinds of fresh. And while the weather has been mighty unpredictable as of late, one thing is for certain… Continue reading

Queen Of The Crop: How To Wear A Cropped Top (Without Showing Too Much Skin)

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Lately, with the days getting longer (y’all did turn your clocks forward, right?), the hems, inevitably, are getting shorter, and we’re not just talking miniskirts and cut-off shorts. No, no, the same thing… Continue reading

Texas Bound: 2014 SXSW Recap

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It’s as if spring heralds the return of a new year with the advent of what is now being dubbed “festival season.” Epic among industry names, SXSW (South By Southwest) is an amalgam… Continue reading

Style Crush: Saoirse Ronan (Also, Happy St. Patrick’s Day!)

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Okay, let’s address the most FAQ about this blue-eyed babe. Her name is pronounced sear-sha. Seeeeeeeeeaaaarrr-Shaaaa! Is it a coincidence that we chose to feature an Irish actress as our latest GoJane style… Continue reading

GoJane Lookbook: Fresh Prints (Mix WITHOUT Matching)

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This week’s lesson in dressing? Don’t be so concerned with making everything match. In fact, we’re suggesting you go wild and pair all kinds of different prints. We’re talking florals on top of… Continue reading

Find It & Win It: Twisted, Locked & Striped!

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Updated 3/17/14: Congrats, Carrie Pollard! Correct link: http://gojane.com/96907.html The rules are simple: If you want to win the “allover striped” prize featured in the photo snippet below, all you have to do is find… Continue reading

Microtrend: Be A Good Sport

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Thought the days of phys ed and organized sports were long gone? Ha, think again. Huddle up, ladies! There’s a new trend on the field, and she’s taking cues from our glory days… Continue reading

On a budget? GoJane Picks 20 Under $20

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In a dream world, our closets would be full of every designer goodie we’ve ever wanted. Yes, we all want nice things, but the sad reality is that it won’t happen for a… Continue reading

50 Shades of Green: What to Wear on St. Patrick’s Day!

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Where are you gonna be on Monday, March 17, 2014? We bet we can guess! You’ll be drankin’. You’ll be drankin’… (Beyonce voice). As a child, you might have spent St. Patrick’s day… Continue reading

Lookbook: Match Made in Denim

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Find It & Win It: We “See-Through” You

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Updated 3/11/14: Congrats, Josephine Tello! Correct link: http://www.gojane.com/95006.html The rules are simple: If you want to win the “embroidered” prize featured in the photo snippet below, all you have to do is find this… Continue reading

Denim Talk: One Pair Of Jeans, Three Outfits

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Pop quiz! Name the ultimate go-to staple piece that everyone should have at least one (or five) of in their closet. No, not that rhinestone encrusted T-shirt with your boo’s name on it… Continue reading

GoJane Lookbook: Spring Mix

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Check out this complete collection of photos from our most recent editorial shoot. This lookbook was all about mixing harsh denim and faux leather with soft florals in honor of this in-between season… Continue reading

Living on the Wedge: Then and Now

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We definitely love wearing wedges for their comfort and super fun silhouette, but have you ever wondered when they got popular? If you’ve ever wanted to know, join us for a super quick… Continue reading

The 2014 Academy Awards: The Bests Of The Best

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Hollywood’s most glamorous night of the year survived a weekend of severe California weather (we know, we know, we’re little bitches when it comes to the rain) to go off without a hitch… Continue reading

Find It & Win It: Let Out Your Inner Leopard

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Updated 3/3/14: Congrats, Gelisha A.! Correct link: http://www.gojane.com/96046.html The rules are simple: If you want to win the “graphic leopard” prize featured in the photo snippet below, all you have to do is find… Continue reading

Wearable Masterpieces: Dress Like A Work Of Art

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The question “Is fashion art?” has long been deliberated by fashion designers and art historians alike. As has the question “Does life imitate art, or does art imitate life?” While we do love… Continue reading

Style Crush: Jennifer Lawrence

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With the 86th Annual Academy Awards rapidly approaching, we think it’s the perfect opportunity to honor one of our style crushes, Jennifer Lawrence. At the age of just 23, our girl is nominated… Continue reading

Microtrend: Fresh as a Daisy

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Remember making cute daisy chains with your friends during recess? We adore daisies for the memories. Plus, if you grew up during the 90s, you’ll totally understand why we can’t seem to separate… Continue reading

Find It & Win It: Hot To Trop…ical!

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Updated 2/24/14: Congrats, Liz Flagler! Correct link: http://www.gojane.com/96383.html The rules are simple: If you want to win the “tropical” prize featured in the photo snippet below, all you have to do is find this… Continue reading

One Pair Of Booties, Three Fresh Looks

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We love a classic pair of black ankle booties because of their versatility. Since we’re all about getting more bang for our buck, we styled one pair of booties into three super fresh… Continue reading

GoJane Lookbook: Paradise City

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Anyone on the West Coast knows that water is scarce. We’re experiencing one of the worst droughts in like FOREVER! Lawns are looking lime greenish, scattered with patches of death, and riverbeds are… Continue reading

Welcome To The Destruction Zone: 5 Must-Try Distressed Denim Styles

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There’s nothing like a pair of blue jeans when you’re going for a cool, casual, carefree vibe, but how do you take it to a hole new level? Two words – distressed denim.… Continue reading

Happy Birthday, Mr. President(s)!

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We all know that Presidents’ Day brings major sales, but did you know that this American holiday stands for something other than shopping sprees? Not quite sure what President’s Day truly represents? Let… Continue reading

GoJane Lookbook: Midnight Swim + Neon Nightlites

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Find It & Win It: Crisscross Applesauce!

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Updated 2/18/14: Congrats, Aaliyah Tuitt! Correct Link: http://www.gojane.com/96334.html The rules are simple: If you want to win the cool “crisscrossed” prize featured in the photo snippet below, all you have to do is… Continue reading

GoJane Lookbook: Lover Gurl (Valentine’s Boutique)

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<3 Love me, love me. Say that you love me… What are you waiting for, lover gurlz? Find intimates, lacy numbers, and all things red + pink.

Damsel In Which Dress? Take The GoJane Dress Personality Quiz!

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Dresses today definitely provide a dressing-to-kill girl with a plethora of options. You’ve got countless variations on skirts and bodices, prints and fabrics, sleeves and hemlines… So many silhouettes, so little time! It’s… Continue reading