GoJane Lookbook: Fresh Prints (Mix WITHOUT Matching)

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This week’s lesson in dressing? Don’t be so concerned with making everything match. In fact, we’re suggesting you go wild and pair all kinds of different prints. We’re talking florals on top of… Continue reading

Find It & Win It: Twisted, Locked & Striped!

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Updated 3/17/14: Congrats, Carrie Pollard! Correct link: http://gojane.com/96907.html The rules are simple: If you want to win the “allover striped” prize featured in the photo snippet below, all you have to do is find… Continue reading

Microtrend: Be A Good Sport

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Thought the days of phys ed and organized sports were long gone? Ha, think again. Huddle up, ladies! There’s a new trend on the field, and she’s taking cues from our glory days… Continue reading

On a budget? GoJane Picks 20 Under $20

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In a dream world, our closets would be full of every designer goodie we’ve ever wanted. Yes, we all want nice things, but the sad reality is that it won’t happen for a… Continue reading

50 Shades of Green: What to Wear on St. Patrick’s Day!

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Where are you gonna be on Monday, March 17, 2014? We bet we can guess! You’ll be drankin’. You’ll be drankin’… (Beyonce voice). As a child, you might have spent St. Patrick’s day… Continue reading

Lookbook: Match Made in Denim

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Find It & Win It: We “See-Through” You

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Updated 3/11/14: Congrats, Josephine Tello! Correct link: http://www.gojane.com/95006.html The rules are simple: If you want to win the “embroidered” prize featured in the photo snippet below, all you have to do is find this… Continue reading

Denim Talk: One Pair Of Jeans, Three Outfits

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Pop quiz! Name the ultimate go-to staple piece that everyone should have at least one (or five) of in their closet. No, not that rhinestone encrusted T-shirt with your boo’s name on it… Continue reading

GoJane Lookbook: Spring Mix

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Check out this complete collection of photos from our most recent editorial shoot. This lookbook was all about mixing harsh denim and faux leather with soft florals in honor of this in-between season… Continue reading

Living on the Wedge: Then and Now

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We definitely love wearing wedges for their comfort and super fun silhouette, but have you ever wondered when they got popular? If you’ve ever wanted to know, join us for a super quick… Continue reading

The 2014 Academy Awards: The Bests Of The Best

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Hollywood’s most glamorous night of the year survived a weekend of severe California weather (we know, we know, we’re little bitches when it comes to the rain) to go off without a hitch… Continue reading

Find It & Win It: Let Out Your Inner Leopard

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Updated 3/3/14: Congrats, Gelisha A.! Correct link: http://www.gojane.com/96046.html The rules are simple: If you want to win the “graphic leopard” prize featured in the photo snippet below, all you have to do is find… Continue reading

Wearable Masterpieces: Dress Like A Work Of Art

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The question “Is fashion art?” has long been deliberated by fashion designers and art historians alike. As has the question “Does life imitate art, or does art imitate life?” While we do love… Continue reading

Style Crush: Jennifer Lawrence

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With the 86th Annual Academy Awards rapidly approaching, we think it’s the perfect opportunity to honor one of our style crushes, Jennifer Lawrence. At the age of just 23, our girl is nominated… Continue reading

Microtrend: Fresh as a Daisy

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Remember making cute daisy chains with your friends during recess? We adore daisies for the memories. Plus, if you grew up during the 90s, you’ll totally understand why we can’t seem to separate… Continue reading

Find It & Win It: Hot To Trop…ical!

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Updated 2/24/14: Congrats, Liz Flagler! Correct link: http://www.gojane.com/96383.html The rules are simple: If you want to win the “tropical” prize featured in the photo snippet below, all you have to do is find this… Continue reading

One Pair Of Booties, Three Fresh Looks

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We love a classic pair of black ankle booties because of their versatility. Since we’re all about getting more bang for our buck, we styled one pair of booties into three super fresh… Continue reading

GoJane Lookbook: Paradise City

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Anyone on the West Coast knows that water is scarce. We’re experiencing one of the worst droughts in like FOREVER! Lawns are looking lime greenish, scattered with patches of death, and riverbeds are… Continue reading

Welcome To The Destruction Zone: 5 Must-Try Distressed Denim Styles

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There’s nothing like a pair of blue jeans when you’re going for a cool, casual, carefree vibe, but how do you take it to a hole new level? Two words – distressed denim.… Continue reading

Happy Birthday, Mr. President(s)!

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We all know that Presidents’ Day brings major sales, but did you know that this American holiday stands for something other than shopping sprees? Not quite sure what President’s Day truly represents? Let… Continue reading

GoJane Lookbook: Midnight Swim + Neon Nightlites

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Find It & Win It: Crisscross Applesauce!

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Updated 2/18/14: Congrats, Aaliyah Tuitt! Correct Link: http://www.gojane.com/96334.html The rules are simple: If you want to win the cool “crisscrossed” prize featured in the photo snippet below, all you have to do is… Continue reading

GoJane Lookbook: Lover Gurl (Valentine’s Boutique)

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<3 Love me, love me. Say that you love me… What are you waiting for, lover gurlz? Find intimates, lacy numbers, and all things red + pink.

Damsel In Which Dress? Take The GoJane Dress Personality Quiz!

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Dresses today definitely provide a dressing-to-kill girl with a plethora of options. You’ve got countless variations on skirts and bodices, prints and fabrics, sleeves and hemlines… So many silhouettes, so little time! It’s… Continue reading

Behind The Scenes: GoJane Swim 2014

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It may seem a bit early to be thinking about swimwear, considering the polar vortex is still jacking people up on the east coast and the Winter Olympics in Sochi looks like a… Continue reading

On To The Next Shoe: Take Your Outfit From Day To Night

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If you’re anything like us, then you know what it’s like to be a girl on the go. Brunch with your BFFs in the morning, class and studying in the late afternoon, and… Continue reading

10 Sweaters To Take On Winter

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Yes, we’ve been spared the #PolarVortex, but this post is for everyone that is freezing their tookus off. Since summer isn’t here yet (*sob*) we’ve rounded up our ten favorite sweaters to combat the winter blues.… Continue reading

Find It & Win It: A Tinge of Fringe

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Updated 2/10/14: Congrats, Lyndsey Skidmore! Correct link: http://www.gojane.com/93032-accessories-pardon-my-fringe-handbag.html The rules are simple: If you want to win the cool “fringed” prize featured item in the photo snippet below, all you have to do is… Continue reading

GoJane Lookbook: Purely Laced

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“I cannot see what flowers are at my feet, Nor what soft incense hangs upon the boughs.” -John Keats

Inspiration Gallery: Quirky, Graphic, and Colorful

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Nope, winter doldrums haven’t surfaced over here. Not to make subzero inhabitants weep or whatever, but we’re experiencing sunny 70 degree weather. However, we care a lot about all of our readers and… Continue reading

Luxe Is In The Air: Valentine’s Day Inspiration

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It’s almost that time of the year again. You know, that day when you realize you’re either crazy in love or insanely bitter about a previous break-up. Whether you love or hate the… Continue reading

Super Bowl 2014 Highlights: Fur Coats, Bruno Mars & Doberhuahua

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Yesterday’s big game may have left some of us feeling alienated and confused as to what the hell a turnover has to do with football and why everyone was getting so worked up… Continue reading

Find It & Win It: All The Way In Crochet!

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Updated 2/3/14: Congrats, Leslie Jimenez! Correct link: http://www.gojane.com/94814.html The rules are simple: If you want to win the cool “crocheted” prize featured in the photo snippet below, all you have to do is find… Continue reading

What To Wear: Super Sunday 2014 Football Party

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Let’s start off this post by stating that we aren’t the biggest football fanatics, so the jock talk is going to be a bit on the weaker side. (The only thing we know… Continue reading

GoJane Lookbook: Grid Expectations

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Join our network of latticed lines and mesh matrices and come see what it’s like to be on the grid.  

It’s A Mad Plaid World: Ways To Wear Tartan

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As classic as blue jeans and as essential as an LBD, the plaid shirt is a universal piece that belongs in every closet, whether the owner of that closet is man, woman, child,… Continue reading

2014 Grammy Highlights: Hats, Head Banging & Harmonies

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We couldn’t think of a better way to spend our Sunday night than with music’s uber elite, their major designer duds, and their even major…er career milestones. The 65th Annual Grammy Awards started… Continue reading

Find It & Win It! Just Zip It!

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Updated 1/27/14: Congrats, Ashley Adams! Correct link: http://www.gojane.com/94265.html The rules are simple: If you want to win the “zippered” prize featured in the photo snippet below, all you have to do is find this… Continue reading

Spring 2014 Color Trend: Think Pink

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Don’t blame us if we’re springing (hehe) these looks a little early on you. Before you know it, the weather is gonna warm up, and “April showers bring May flowers” will be in… Continue reading

GoJane Lookbook: Funky Florals (Baroque, Flowers + Badassness)

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We’re stuck in that weird realm that exists between Winter 2013 and Spring 2014 and we’re all a bit confused about how to dress.  The weather says winter, winter…but the runways say spring already,… Continue reading

GoJane’s 8 Fashion Essentials for 2014

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New year, new you, right? At GoJane, we are dedicated to helping a sista bring her best stiletto forward. From the most comfortable and cool pair of jeans to a go-to lip color,… Continue reading

Inspiration Gallery: Shirt Happens

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Even though we’re only into January, we here at GoJane already have our collective eye on what’s coming our way this spring (especially since in SoCal winter lasts like a day). If the… Continue reading

GoJane Lookbook: Sweater Weather

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Find It & Win It! Check, Please!

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Updated 1/21/13: Congrats, Jodi! Correct link: http://www.gojane.com/94271.html The rules are simple: If you want to win the “checkered” prize featured in the photo snippet below, all you have to do is find this item… Continue reading

Happy Birthday, Aaliyah!

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For those of us who grew up in the 90s Aaliyah was it. We coveted her cool but sexy style, we practiced the dance moves from her videos, and oh, man. Those abs.… Continue reading

Back In Sesh: Pretty Little Liars

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C’mon, admit it, we know you’re a huge fan of the television series Pretty Little Liars. It’s our guilty pleasure!  Who doesn’t love a show about a crazed maniac playing an endless game… Continue reading

Style Crush: Haim

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Our love for Haim (insider tip: it rhymes with time) isn’t new (their album dropped last year to hugely positive reviews), but since they’re embarking upon a pretty long tour we thought a kick-off… Continue reading

The 2014 Golden Globes: Trends In High Places

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The 71st Annual Golden Globe Awards were an action- and fashion-packed affair helmed last night by besties – and now trusty hosting duo – Tina Fey and Amy Poehler. From Aaron Paul’s “Yeah, bitch!”… Continue reading