A single palette, dozens of looks. Find all these styles on our Shop By Outfits page.
Cold front coming through? Turn a bleak weather forecast into front page news.
Fall has fallen upon us, and we here in SoCal could not be more excited for the change. It’ll be a small one, mind you (we’re not so much with the seasons), but… Continue reading
Yeah, we said trends, but what we really meant to address is one specific sweater trend: oversized, fluid fits. And we feel it’s especially fitting for a season rife with Netflix marathons, cozy dinners,… Continue reading
These first weeks of Fall 2014 have been pretty chill so far. The days are feeling a bit crisper, the nights a bit cooler, which means it’s time for some of our favorite… Continue reading
Loving these looks? Find everything you see on GoJane.com. Shop our latest collection of over-the-knee boots, knits, plaid prints, and the best fall boho has to offer.
It’s officially fall now – yay! Well, according to the calendar. LA may not have many “changing” seasons, but we’re totally on board with dressing for fall regardless of the temperature, dangit. Shorts… Continue reading
Anyone who ever doubts that fashion is a cycle only need look at each season’s runway recaps to see that something is always making a comeback – a style or an article of… Continue reading
For the fashion-conscious, not much is better than a really good shoe or a really good print. Unless what you have on your hands (or feet!) is a pair of really good shoes with… Continue reading
Julia Roberts Vivian made them every sexpot’s go-to in Pretty Women. Kylie Jenner can’t go a week without roaming the naughty streets of Hollywood in them. And moms and dads all around the… Continue reading
New Season. New Discoveries. Find all these styles at GoJane.com!
Glitchy, glossy, synth-pop, alien-abducted ABBA, psychedelic drama, witch house, grave wave… This is Claire Boucher, better known as Grimes, a pixie-ish Canadian artist who creates genre-defying music. She’s not just some random indie… Continue reading
You mustn’t be afraid to dream a little bigger, babes. Wake up to the new dawn of denim. Loving these looks? Get everything you see here on our Shop By Outfits page.
Camo has come a long way, from actual army attire to popular perennial print. Nowadays it’s no longer under the radar, popping up everywhere and on everything from shirt pockets to full-body jumpsuits.… Continue reading
If you’re anything like us, then you’re a firm believer in the idea that chain-ge is good. And with the end of summer rapidly approaching (say it ain’t so!), now’s as good a… Continue reading
Seriously…Why is anyone at work right meow? Fake a tummy ache and get home to your cat ASAP! There are five centimeters behind her ears that have not been properly scratched today…and your… Continue reading
If there’s something to be said about this summer, it’s that whatever needs to be said can be said by a T-shirt. Graphic tees have always been in circulation (how else would we… Continue reading
If you don’t know this week’s #MCM, then you need to get your priorities straight, sister! His name is Jesse Rutherford, and he is the smoking hot lead singer of the five-piece Californian… Continue reading
Betcha thought it couldn’t get any hotter… You were sooooooo wrong!
Here in sunny SoCal, we’re lucky enough to have lovely weather for most of the year, but in the middle of summer, sometimes the sun beating down on you just makes you wanna… Continue reading
Monday was just meh…and then this happened! If you don’t already know this week’s Man Crush Monday, please allow us to shed some light on the beautiful Dave Franco. Why U Should <3 Davey… Continue reading
In an industry where everyone is striving to stand out, Eva Chen is unique and notable. Not only for her razor-sharp sense of style, but also for her intellect and humor. Last June,… Continue reading
What do you get the woman who has already been blessed with Leonardo DiCaprio as a boyfriend? Nothing! You just give her the dirtiest look ever as she comes prancing across the room… Continue reading
Anyone who turned last night’s viewing of the BET Awards into a drinking game that consisted of drinking every time Pharrell or Beyonce won an award is definitely hungover right now! Amirite? It… Continue reading
DYEhard: Take A Dip If you thought tie-dye hit the scene hard in the 60s, you’re about to experience a trip down groovy lane with these updated millennial versions. We’re calling it haute-hippie-chic.
In case you haven’t visited, here’s a friendly FYI: Southern California summers are hot, obvi. The sun shines relentlessly with long days and short nights which means we’re out cruising on a daily… Continue reading
So what exactly is World Sauntering Day? Today celebrates the slow motion beauty of life. It reminds us to just take a chill pill, calm the F down, and enjoy the simpler… Continue reading
Summer is only mere hours away (or three days if you’re being all accurate about it), and even though most of us working folk don’t get a real break like the schoolkids do,… Continue reading
Pssssh…more like AKA my future one night stand (maybe four night stands!). Who watched last night’s Season 4 finale of HBO’s Game of Thrones? We certainly did, and OMG, besides all of the… Continue reading
Every four years the FIFA World Cup takes place as one of the biggest sporting events of the year. It’s hosted this year by Brazil, and thirty-two nations are taking part (USA! USA!… Continue reading
Let’s face it, ladies. Your go-to handbag has seen better days. Sure, it’s still functional… Until one day your handle breaks or that busted seam finally turns into a big fat hole. (Been… Continue reading
So who went out this past weekend? Cool, cool. And who looked hot as hell while they were out? Okay, okay, we see some hands out there. Well, who didn’t like their outfits… Continue reading
One, two, buckle my shoe… Let’s talk about buckles, and not the ones that hitch up your boyfriend jeans. They’re functional, we like ‘em big and small, and they elevate flat sandals without… Continue reading
Whether you’re a die-hard Arianator or her music is your latest guilty pleasure, we think it’s safe to say that 20-year-old Ariana Grande is pretty freakin’ talented. The actress-turned-songstress released her first chart-topping album Yours… Continue reading
We’ve said it once, and we’ll say it again: less is more. And while we love showing off our latest, greatest, and most outrageous footwear (like these, these, and these), we also know… Continue reading
As much as we may try to avoid it, with every spring has to come spring cleaning. (How else would we keep our closets from bursting at the seams?) But spring cleaning your closet doesn’t have… Continue reading
We know, we know. Mondays suck. They suck hard. There’s nothing we can do or say to make them suck any less. Or is there? We might have something to turn that Monday… Continue reading
It’s your time to shine. Why stay in when you can stand out? You’re the one they want, in all your glory.
1. Flower Painting Strappy Peplum Top, Flower Painting Textured Pencil Skirt, 2. Roses On Grid Bustier Cropped Tank, Roses On Grid Mini Skirt, 3. Piped Tropical Floral Bustier Cropped Top, Piped Tropical Floral… Continue reading
The signs couldn’t be more clear… It’s out with the old, in with the bold. And we’ve got just what you’ve been searching for. We knoooooooow you’re loving these looks…that’s why we made them… Continue reading
Fashion is notorious for its ebb and flow. Like tides that turn, trends will come, but then they go. And though every once in a while, waves are made by this or that, one… Continue reading
The classic canvas sneaker has been around forever, and everyone has a pair – from the hippest hipster to the grandest grandma. They’re cool, comfortable, and cost-efficient, not to mention the perfect canvas… Continue reading
Don’t get washed away by fashion’s ebb and flow. Immerse yourself in our finds to stay ahead of the current. Need these pieces in your life? Find them all on our New… Continue reading
The weather is warming up, and there’s no better way to welcome it than with a white haute outfit. (Lolz, we’re funny.) Anyway, we’re all about a cool monochrome look. As an added… Continue reading
It’s a wrap, ladies! Coachella 2014 officially came to a close last night, and we’re officially entering that take-us-back-to-the-desert withdrawal phase. (What do you mean we have to wait 365 days?!) We hate… Continue reading
There’s a certain counterculture symbol that is budding into a mainstream fashion trend. Sure, it’s still taboo for most people out there. But all of a sudden rocking a gigantic maryjane leaf emblazoned… Continue reading
Images courtesy of Pinterest While slipping on a pair of flip-flops or sandals every day during the spring and summer seasons is the bee’s knees in our book, you gotta admit… The casually-cool-yet-classically-chic… Continue reading