Category Archive: PHOTOSHOOTS

Rush To Print: How To Wear Patterned Shoes

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For the fashion-conscious, not much is better than a really good shoe or a really good print. Unless what you have on your hands (or feet!) is a pair of really good shoes with… Continue reading

GoJane Lookbook: Jeans Come True

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You mustn’t be afraid to dream a little bigger, babes. Wake up to the new dawn of denim. Loving these looks? Get everything you see here on our Shop By Outfits page.

GoJane Lookbook: FRESH PRINTcess of Hell Yeah!

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These street-inspired, artsy prints will have you chillin’ out, maxin’, relaxin’ all cool… Loving these bold prints? Find everything you see on GoJane.com!

GoJane Lookbook: The Endless Summer

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GoJane Lookbook: Hot Pursuit

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Betcha thought it couldn’t get any hotter… You were sooooooo wrong!

GoJane Lookbook: Hole Lotta Skinz

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GoJane Lookbook: Water Werqs

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Make this your sexiest summer ever!

GoJane Lookbook: American Hustle + Independence Day Sale (Up To 40% Off Sitewide)!

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Happy Independence Day, America! The struggle is so real. You might as well look good while chasing the dream…

GoJane Lookbook: DYEhard (Tie-Dye+Dip-Dye)

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DYEhard: Take A Dip If you thought tie-dye hit the scene hard in the 60s, you’re about to experience a trip down groovy lane with these updated millennial versions. We’re calling it haute-hippie-chic.

GoJane Lookbook: Wetty, Set, Go…!

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Wetty, Set, Go… Spend this summer just the way you like it…dripping in style!

Lookbook: Color Me Rad

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A lesson on how to color inside the lines…while still keeping it funky!   Loving these looks? Find them all on our Shop By Outfits page!

Lookbook: Golden Girl

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It’s your time to shine. Why stay in when you can stand out? You’re the one they want, in all your glory.

Lookbook: Brave New Wardrobe

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The signs couldn’t be more clear… It’s out with the old, in with the bold. And we’ve got just what you’ve been searching for. We knoooooooow you’re loving these looks…that’s why we made them… Continue reading

Lookbook: Make Some Waves (Surf, Sand & The Softest Kimonos Ever)

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Don’t get washed away by fashion’s ebb and flow. Immerse yourself in our finds to stay ahead of the current.   Need these pieces in your life? Find them all on our New… Continue reading

Lookbook: Full Bloom (Stop N’ Smell The Roses…)

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  Roses are red. Violets are blue. We’re totally in love with florals. How ’bout you? Feeling all these looks? You can find all of these items on our New Styles page or… Continue reading

Lookbook: Basic Instincts (Go With What Feels Right…)

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Mix and match these wardrobe staples to fit your mood. Coordinate them into something cute, layer them for something luxe, or slip them on for something sexy. Here’s proof that basic is far from… Continue reading

How To Wear A Bodysuit: A Guide To The One-Piece Wonder

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Us nineties’ kids remember the bodysuit well. Like jelly sandals (those are back too now!) and slap bracelets (sadly these are not, or else we would buy a dozen) the bodysuit was a… Continue reading

Lookbook: The Remix (Funky Fresh Version)

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We were feeling a bit experimental this week and decided to mix things up…literally. First we had our stylists pick out the hottest items they could find on our newest styles rack. Then… Continue reading

Lookbook: Sporty-Luxe

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Game On!  The stands are full, the cheers are deafening, and they’re all here for one thing. Think you have what it takes to be MVP? Prove it to ‘em.  

Lookbook: Spring Breakaway

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Toss those books aside, shut down that laptop (or tablet for you cool kids), and tell your professors to suck iiiiiiiiiiiiiit! It’s spring break season, and you’re out this mug! It’s time to… Continue reading

Queen Of The Crop: How To Wear A Cropped Top (Without Showing Too Much Skin)

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Lately, with the days getting longer (y’all did turn your clocks forward, right?), the hems, inevitably, are getting shorter, and we’re not just talking miniskirts and cut-off shorts. No, no, the same thing… Continue reading

GoJane Lookbook: Fresh Prints (Mix WITHOUT Matching)

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This week’s lesson in dressing? Don’t be so concerned with making everything match. In fact, we’re suggesting you go wild and pair all kinds of different prints. We’re talking florals on top of… Continue reading

Lookbook: Match Made in Denim

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GoJane Lookbook: Spring Mix

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Check out this complete collection of photos from our most recent editorial shoot. This lookbook was all about mixing harsh denim and faux leather with soft florals in honor of this in-between season… Continue reading

GoJane Lookbook: Paradise City

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Anyone on the West Coast knows that water is scarce. We’re experiencing one of the worst droughts in like FOREVER! Lawns are looking lime greenish, scattered with patches of death, and riverbeds are… Continue reading

GoJane Lookbook: Midnight Swim + Neon Nightlites

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GoJane Lookbook: Lover Gurl (Valentine’s Boutique)

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<3 Love me, love me. Say that you love me… What are you waiting for, lover gurlz? Find intimates, lacy numbers, and all things red + pink.

Behind The Scenes: GoJane Swim 2014

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It may seem a bit early to be thinking about swimwear, considering the polar vortex is still jacking people up on the east coast and the Winter Olympics in Sochi looks like a… Continue reading

GoJane Lookbook: Purely Laced

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“I cannot see what flowers are at my feet, Nor what soft incense hangs upon the boughs.” -John Keats

What To Wear: Super Sunday 2014 Football Party

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Let’s start off this post by stating that we aren’t the biggest football fanatics, so the jock talk is going to be a bit on the weaker side. (The only thing we know… Continue reading

It’s A Mad Plaid World: Ways To Wear Tartan

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As classic as blue jeans and as essential as an LBD, the plaid shirt is a universal piece that belongs in every closet, whether the owner of that closet is man, woman, child,… Continue reading

GoJane Lookbook: Funky Florals (Baroque, Flowers + Badassness)

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We’re stuck in that weird realm that exists between Winter 2013 and Spring 2014 and we’re all a bit confused about how to dress.  The weather says winter, winter…but the runways say spring already,… Continue reading

GoJane Lookbook: Plaid About You

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Sneak Peek + BTS: Babes, Beanies, and Blue Steel

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Obviously, there’s a lot of posing that goes on during our shoots every week. But this week, there seemed to be an extreme amount of vogueing going on. Maybe the models were just… Continue reading

October 2013 Lookbooks: Hard Light, Players Club & Love + Luster

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Saying goodbye to October with an ode to this month’s lookbooks. Enjoy! Hard Light Player’s Club Love + Luster You can find all these items on GoJane.com!

Sneak Peek + BTS: Metallics, Midriffs, & Sweet Moves

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Don’t you hate it when photoshoots turn into dance sessions with models bustin’ out their sweet moves in some awesome clothes? Oh wait, no. We love that. And we’re recruiting all the models… Continue reading

Sneak Peek + BTS: Boys, Bosses, and Bad-asses

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As temperatures start to drop, we’re topping off everything with hats. Even our cats. Because you know your cat rocks a Boss beanie almost as well as you do. So tell us, which… Continue reading

Sneak Peek + BTS: Beanies, Bandanas, & Bad Girls

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Zombies, bad girls, and puppies. We’ve got it all here at the office. Needless to say, we have a pretty good time shooting product every week. What cool weather pieces are you falling… Continue reading

August 2013 Lookbooks: From Dusk To Dawn, Urban Escape & Random Cool Pics

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As summer slips away and stupid fall comes lurking up on us, we’re met with the dreaded first day jitters, awkward weather, and the awful thought of tucking away our fave summer staples… Continue reading

Sneak Peek + BTS: Hoods, Headbands, & Big Hair

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We’re accessorizing all our new styles this week with headbands, hats, and big hair. Since summer is dwindling down (we know, it’s devastating), we’re getting in tons of new styles for fall. Which… Continue reading

Sneak Peek + BTS: Felines, Florals, & A Little French

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We’ve got some serious girl power happening in the studio this week. Can you tell? Feline sunglasses that are reminiscent of Catwoman, outfits that remind us of Rosie the Riveter, and headpieces that… Continue reading

Sneak Peek + BTS: Jewelry, Jeans, and Jammin’

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Did you feel that? Our models are oozing cool all over the place. And so are all our new styles. Who knew there were so many ways to wear denim? And who knew… Continue reading

July 2013 Lookbooks: Naughty By Nature, Forever Young & Last Friday Night

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Sneak Peek + BTS: Leopard, Lace, & Livin’ the Dream

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One word pretty much sums up all the clothes we got this week: Fabulous. We’re totally stocked up on leopard printed everything, body chains, lace, and tons of glam shoes. We’re having trouble… Continue reading

Sneak Peek + BTS: Pink Ladies, Pizza, & Pouty Faces

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In case you hadn’t already noticed, our models are a whole lot of fun and a whole lot of fierce. We’re pretty sure these pictures are evidence of that. And all the funky,… Continue reading

Sneak Peek + BTS: Diamonds, Daisies, & Dance Moves

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School’s out, the sun is hot, and the beach is calling. And we have to say, it’s got us all feeling pretty happy. Of course, a girl needs the perfect summer wardrobe to… Continue reading

June 2013 Lookbooks: Viva L.A., Summer School, Homegrown

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Summer is here and we can already tell it’s gonna be a hot one! As school ended for a lot of you and summer wiped out everyone’s agenda, we thought it was a… Continue reading

Sneak Peek + BTS: Mesh, Munchies, & Matching Sets

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Summer is in full swing, and we’re not meshing around. Or rather, we totally are. With the temperatures rising, we are fully appreciating all the cropped tops, mesh accents, and bathing suits we’ve… Continue reading