Living on the Wedge: Then and Now
We definitely love wearing wedges for their comfort and super fun silhouette, but have you ever wondered when they got popular? If you’ve ever wanted to know, join us for a super quick history lesson.
Salvatore Ferragamo had already established a pretty fancy clientele list catering to the Hollywood elite (Audrey Hepburn, Sophia Loren, and Greta Garbo to name a few), but with WWII looming in the near future there was a scarcity of leather and rubber due to war efforts to preserve resources. And so wood and cork wedges were born. Ferragamo strapped stars like Judy Garland into rainbow platform wedges and voila! – a new trend took off. After WWII the popularity of the wedge waned but then resurrected in the 1970s with the addition of platforms for women and men. We’ve included a collage below of rad vintage Ferragamo styles, vintage wedges from the 70s, and a pic of Audrey Hepburn (the definition of a lady) in slip-on wedges.
It looks like wedges are here to stay. (Yay!) And we’ve included some of our favorite GoJane styles below.
How do you style your wedges? Let us know in the comments!