Behind The Scenes: GoJane Swim 2014

It may seem a bit early to be thinking about swimwear, considering the polar vortex is still jacking people up on the east coast and the Winter Olympics in Sochi looks like a gosh darn winter wonderland, but we can’t help it! We’re based in sunny, Southern California, and it’s currently a toasty 70 degrees Fahrenheit. Please don’t hate us! We’re actually doing you gals a favor. Instead of swim season sneaking up on you while you’re scarfing down chicken pot pies, we’re giving you fair warning– actually it’s more like a super head start. So put down the cream-infused pie-of-regrets and sign up for your local sweat factory’s Zumba class because it’s on, ladies. Swim season starts…now!

“Darling it’s better down where it’s wetter…”

~The Little Mermaid

Loving these swim suits? You can purchase them online, at, starting Tuesday, February 18, 2014. See you then!

Update: Shop GoJane’s entire swim collection…now!