SXSW: South By Southwest Shows Us Some Serious Style


Want the intellectual rigor of a TED talk, the musical appeal of Coachella, and the potential movie stardom of Sundance? Enter South By Southwest. The mega-event that is South By Southwest, or  SXSW, lasts ten days and is a blitzkrieg of music, movies, and emerging technology. Last year the organizers of SXSW unveiled Style X- a fashion show featuring  festival performers rocking local designers and stores, as well as more established brands, including Keds and American Apparel.  And this year? Well, as the lookbook demonstrates, SXSW just keeps getting bigger and better. In honor of all things Austin awesomeness, we put together a post dedicated to the sartorial savvy of SXSW’s attendees.

As you can tell, the fashion vibe at SXSW stayed true to the festival’s Texas roots- lots of boots, shorts, and a general casual elegance. Wanna get the look? Keep scrolling for three must-have pieces if you’re eager to look like a SXSW veteran.

What look was your favorite? How would you style a look for SXSW?

Photos courtesy of Teen Vogue, Chictopia, Street Peeper, and Lucky