Happy Birthday, Kim!

by

Whether you loathe her or love her, you can’t deny that her style game has gone off the charts. Sure, cleavage and side boob still make appearances, but her overall sleek makeover hasn’t… Continue reading

DIY: Cute, Clever + Creative Halloween Costumes (Using GoJane Gear)

by

There are only a couple weeks left before Halloween, and we’re getting you ready with three amazing costume ideas. Whether Halloween is a time for you to be sexy, scary, or straight-up hilarious,… Continue reading

GoJane Lookbook: Go Monochrome

by

A single palette, dozens of looks. Find all these styles on our Shop By Outfits page.

Find It + Win It: The Perfect Patent Pumps!

by

The rules are simple: If you are crazy for heels and want to win the pair featured in the photo below, all you have to do is find this item on GoJane.com. Leave… Continue reading

You Are Cordially Invited! To Our What-To-Wear Wedding Guide

by

You don’t have to be married (some of us never plan to be!) to know that a lot goes into organizing a wedding. You’ve gotta get a venue, a florist, a caterer, an… Continue reading

Heads Up! 5 Reasons To Wear A Hat This Fall

by

Cuddling by the fire, jumping into a pile of leaves, and pumpkin-flavored, well, everything. If you’re anything like us, then you’re fully aware that there are about a million reasons why fall is… Continue reading

Style (Rookie) Crush: Tavi Gevinson

by

Several years ago, 2008-ish, we started following a diminutive twelve-year-old named Tavi Gevinson on her blog Style Rookie. Tavi doesn’t seem to use it much anymore, but we completely understand since she’s involved in a… Continue reading

Happy Columbus Day (Sitewide Sale)!

by

No school. No work. No worries. Amiright? We’re sure you are having no problems finding something to do on this glorious day off. Maybe you’re celebrating Columbus Day by setting sail with some… Continue reading

GoJane Lookbook: RE(de)FINED!

by

RE(de)FINED! Retro glam with a twist of modern swank-appeal. Welcome to a new era of extravagance. Loving these looks? Find everything at GoJane.com. Shop GoJane’s Sitewide Columbus Day Sale. Up to 70% Off… Continue reading

Find It + Win It: Sk8er Gurl

by

Updated 10/13/14: Congrats, Christina Truong! Correct Link: http://www.gojane.com/102820.html The rules are simple: If you’re into the “skater” trend and want to win the dress featured in the photo below, all you have to do… Continue reading

DIY: Embellished Hairpins

by

We’re all about not having to fuss with our hair, but if you need a pin or two to tame your mane, then opt for an embellished one instead. This super easy DIY… Continue reading

Toast Of The Town: Fall Drinks! And The Clothes To Pair With Them

by

Fall has found itself in full swing (even if the weather hasn’t caught up yet here in LA, but we digress), and as the holidays begin their slow but steady creep-up on us,… Continue reading

Tuesday Tunes: LP

by

Here’s the lowdown on LP, AKA Laura Pergolizzi. Her name may ring a bell. Do you recognize the single “Into the Wild”? It was in a Citibank ad. Refresh your memory and click play.… Continue reading

Fashion Flashback: The Wonder Years

by

1988 brought us the most beautiful (and tortured) love story of all time.  People followed young Kevin Arnold through six season, and 114 episodes of Jr. High fails, puberty-fueled drama, and school dances that… Continue reading

GoJane Lookbook: Cover Story

by

Cold front coming through? Turn a bleak weather forecast into front page news.

Find It + Win It: Tough ‘N Sweet

by

Updated 10/7/14: Congrats, Kristal Carter! Correct link: http://www.gojane.com/102780.html The rules are simple: If you’re into the “crochet” trend and want to win the jacket featured in the photo below, all you have to do… Continue reading

Lumber-Jane? 7 Ways To Wear Flannel And Not Look Like A Lumberjack

by

Fall has fallen upon us, and we here in SoCal could not be more excited for the change. It’ll be a small one, mind you (we’re not so much with the seasons), but… Continue reading

5 Reasons Why We Love Karlie Kloss

by

We don’t know about you, but supermodel Karlie Kloss is killing it at twenty-two. So if you think the St. Louis native is new to the catwalk, you better think again. This girl-next-door… Continue reading

Sweater Weather: Fall Knit Trends

by

Yeah, we said trends, but what we really meant to address is one specific sweater trend: oversized, fluid fits. And we feel it’s especially fitting for a season rife with Netflix marathons, cozy dinners,… Continue reading

Fall Transitional Pieces: Bold Booties + Basic Bottoms

by

These first weeks of Fall 2014 have been pretty chill so far. The days are feeling a bit crisper, the nights a bit cooler, which means it’s time for some of our favorite… Continue reading

GoJane Lookbook: Fall 2014’s To-Wear List

by

Loving these looks? Find everything you see on GoJane.com. Shop our latest collection of over-the-knee boots, knits, plaid prints, and the best fall boho has to offer.

Find It + Win It: Leggings For Days (Literally)

by

Updated 9/29/14: Congrats, PrettyPolyMath! Correct link: http://www.gojane.com/102767.html The rules are simple: If you want to win the leggings featured in the photo below, all you have to do is find this item on GoJane.com.… Continue reading

Biker Chic(k): Why You Need A New Jacket

by

It’s officially fall now – yay! Well, according to the calendar. LA may not have many “changing” seasons, but we’re totally on board with dressing for fall regardless of the temperature, dangit. Shorts… Continue reading

Rock This Way: 7 Ways To Grunge Up Your Look

by

Anyone who ever doubts that fashion is a cycle only need look at each season’s runway recaps to see that something is always making a comeback – a style or an article of… Continue reading

Tuesday Tunes: Tove Lo

by

In anticipation of the release of her debut album Queen of the Clouds in a week, it’s only natural that we’ve chosen to blast Tove Lo’s EP Truth Serum around the office today.… Continue reading

Man Crush(es) Monday: Gorgeous Guys In Flannel Shirts

by

Who tried to make a deal with the devil this morning when their alarm went off? Ain’t no shame in offering to sell your soul for just 30 more minutes of sleep. Ugh.… Continue reading

GoJane Lookbook: Rebel Yell

by

This one’s for the loud-mouthed, dirty-minded, grunge-chic babes who cry, “More, more, more!” Look good. Be bad. What’s your rebel yell? Find everything you see here at GoJane.com! Shop our Rebel Yell collection… Continue reading

Find It + Win It: What’s Poppin’?

by

Updated 9/22/14: Congrats, Nikita P.! Correct link: http://www.gojane.com/102567.html The rules are simple: If your favorite snack happens to be popcorn and you want to win the clutch featured in the photo below, all… Continue reading

4 Ways To Wear Booties, Like, Now

by

#LBH, Janes, it’s still pretty freakin’ hot outside. And while shopping is always a priority around this time of year (new season = new wardrobe, duh), we know how hard it is to… Continue reading

Rush To Print: How To Wear Patterned Shoes

by

For the fashion-conscious, not much is better than a really good shoe or a really good print. Unless what you have on your hands (or feet!) is a pair of really good shoes with… Continue reading

Style Crush: Kendall Jenner

by

Kendall Jenner has thirteen million Instagram followers and almost nine million Twitter followers and was only twelve years old six-ish years ago. Like, whoa. Whether you love her or hate her, there’s no way you can deny… Continue reading

Stay High: How To Style Over-The-Knee Boots

by

Julia Roberts Vivian made them every sexpot’s go-to in Pretty Women. Kylie Jenner can’t go a week without roaming the naughty streets of Hollywood in them. And moms and dads all around the… Continue reading

GoJane Lookbook: Cover New Ground

by

For once, it’s what’s on the outside that matters. But don’t worry. We’ve got this outerwear thing all wrapped up. Shop the above styles & more @ GoJane!

Find It + Win It: It’s Blazer Weather

by

Updated 9/15/14: Congrats, Jamie Maitland! Correct link: http://www.gojane.com/101804.html The rules are simple: If you’re into the “mixed media” trend and want to win the blazer featured in the photo below, all you have… Continue reading

Clothing Optional? Hair, Makeup, And More From NYFW 2014

by

New York Fashion Week is coming to a close soon, and one thing we noticed these past few days was that while we died at the sneaker-inspired spread at Alexander Wang and the… Continue reading

NYFW: We Love Vests ‘N Culottes

by

It’s that time of year, ladies. School has started, the seasons are a-changin’, and it’s time for Fashion Month, which kicked off with NYFW. And though fashion week isn’t technically “over,” we’ve included… Continue reading

Ladies In The Streets: Our Fave #OOTDs From NYFW

by

New York Fashion Week kicked off last Thursday, and we gotta say… We’re experiencing some pretty intense #FOMO around these parts. It’s not every day that fashionistas from all over the world come together to… Continue reading

6 Heel Trends For Fall 2014 + Up To 80% Off Heels Sale

by

What’s so great about… Platform Heels: They’re the best way to add height and still stand, walk, dance, and even run (girl, we don’t know your life!) comfortably. The absence of a steep… Continue reading

GoJane Lookbook: Promise Land

by

New Season. New Discoveries. Find all these styles at GoJane.com!

Find It + Win It: It’s A Tribal Necessity

by

Updated 9/9/14: Congrats, Margalit Amar! Correct link: http://www.gojane.com/101998.html The rules are simple: If you’re into the “printed heels” trend and want to win the prize featured in the photo below, all you have… Continue reading

4 Transitional Shoe Styles That Are Flat-Out Chic

by

The transition from summer to fall can be a little, well, awkward. One moment you’re permanently posted in front of your AC vent, wishing you had a swimming pool to cannonball into, and… Continue reading

Microtrend: Do A Double Take

by

♪ All the single ladies (all the single ladies)… All the single ladies, now put your hands up!♫ And keep those hands up. We wanna see who you are so we can tell… Continue reading

Tuesday Tunes: Grimes

by

Glitchy, glossy, synth-pop, alien-abducted ABBA, psychedelic drama, witch house, grave wave… This is Claire Boucher, better known as Grimes, a pixie-ish Canadian artist who creates genre-defying music. She’s not just some random indie… Continue reading

Happy Labor Day! (Up To 85% Off Sitewide + Free Shipping)

by

We’re extending our Labor Day Sitewide Sale until Thursday, September 4, 2014, and we’re also offering free Economy shipping on continental US orders only. No minimum purchase necessary. No code required. Discount applied… Continue reading

Dope Deals Under $20!

by

You: I really want that (insert name of super cool GoJane item), but I only have $20. I wish it was on sale :( . Us: Dude, what are you talking about? It… Continue reading

Bag To School: 8 Unexpected Carryalls 4 The Cool Girl

by

Going back to school got you feeling some major blues? We don’t blame you. It’s tough to trade in your warm and cozy bed for that cold hard desk. (Not to mention the… Continue reading

Find It + Win It: R U A Game Changer?

by

Updated 9/2/14: Congrats, Lisa! Correct link: http://www.gojane.com/100542.html The rules are simple: If you’re into the “surplice” trend and want to win the prize featured in the photo below, all you have to do… Continue reading

Style Crush: Langley Fox

by

Langley Fox has some pretty famous relatives. She’s the daughter of actress Mariel Hemingway, her great-grandfather was Ernest Hemingway, and her sister is model Dree Hemingway. Raised in Idaho, currently residing in LA,… Continue reading